From Awareness to Action: How a Regional Home Builder Drove 142% More Leads

The impact of the campaign was swift and measurable. Across both new developments, form submissions increased by 142% in less than five months — a direct reflection of how effectively the strategy reached and activated in-market homebuyers. The momentum extended well beyond paid traffic. Organic sessions grew 19% sitewide during the campaign period, while organic form submissions surged 190%, signaling that the digital campaign was building genuine brand awareness and driving buyers to seek out the homebuilder on their own. Direct traffic told a similar story, with sitewide sessions climbing 8% and direct form submissions rising 159%.

At the campaign level, nearly 16,000 website sessions were driven with 575 onsite conversions recorded — and performance accelerated as the campaign matured, with site sessions growing 64% in the second half of the flight compared to the first. The development-level results were equally compelling. The townhome community saw pageviews increase 344% and key events grow 234% compared to the same period prior to campaign launch. The estate community, which launched mid-campaign, delivered even sharper results — pageviews increased 1,276% and key events grew 659% over its pre-campaign baseline, underscoring the effectiveness of the strategy in generating rapid awareness for a brand-new community entering the market.