Podcast & Streaming Audio Ads That Get Heard
Online Audio Advertising Agency
Audio ads enhance awareness. CMG enhances audio ads.
People are spending more time with podcasts and music streaming services than ever before. We ensure your message reaches the right ears.
96%
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Let your brand speak where your consumers listen.
Ads on streaming services like Pandora and Spotify follow users across all their connected devices, from phones, to desktops, to smart speakers, giving your brand the opportunity to get heard more.
More than half of all podcast listeners say they're more likely to buy from a brand after hearing its ad on a podcast. And there are expected to be more than 144 million monthly podcast listeners in the U.S. by the end of 2025. If online audio advertising isn't a part of your media mix, you could be missing out on more revenue than you realize. No matter your industry or audience, CMG has an industry-specific audio ad solution that can drive enviable results.
Unlock the power of online audio advertising, everywhere.
Wherever you are, we're there too ready to meet, greet, and help you grow. Don't play it by ear, plan for success with CMG.
Attract and grow your ideal customer base
Boost brand esteem and go beyond local
Gain revenue-affirming insights
Activate your audience and augment your potential
Never worry if your marketing is paying off again
Work with a team that truly cares
Hyper-target consumers and convert
Exceed, not just achieve, your goals
Online Audio Advertising
As more people use streaming platforms, digital audio ads are becoming a key part of modern marketing. If your company wants to improve its advertising, consider online audio ads to reach your audience. Learn how digital audio advertising can strengthen your marketing, and see how Cox Media Group can help you get results.
Engaging Consumers Through Digital Audio Platforms
Audio ads share messages through podcasts, digital radio, music apps, and smart speakers, reaching people when they are not looking at screens. Since listening is now part of daily life during commutes, work, or downtime digital audio fits well with today's marketing strategies. Voice, music, and tone help make ads memorable, and placing them within chosen content helps people remember the message. With advanced targeting, real-time reporting, and cross-device tracking, audio campaigns can build awareness and drive results with flexibility.
Programmatic Audio: Revolutionizing Ad Delivery
Programmatic audio makes it easier to buy and place audio ads, so your message reaches the right listeners at the right time. Advertisers can use data to adjust their campaigns and target by age, habits, or location. This accuracy helps ads connect with the right people and boosts engagement. With automated delivery and smart targeting, programmatic audio makes campaigns more efficient and easier to measure.
Harnessing the Power of Streaming Platforms
Platforms like Spotify, Pandora, iHeartRadio, and podcast networks give brands many ways to connect with listeners through music, talk shows, news, and on-demand content. Each platform offers different targeting options, such as moods and habits on Spotify, predictive data on Pandora, or focused audiences in podcasts. You can choose from ad formats like dynamic spots, host-read ads, or sponsored playlists to match your campaign goals and keep your message consistent across devices. With targeting by location, age, and behavior, plus clear performance tracking, streaming audio helps brands reach and engage audiences in today's digital world.
Unlock the power of online audio advertising, everywhere.
Wherever you are, we're there too ready to meet, greet, and help you grow. Don't play it by ear, plan for success with CMG.
Tell your story and tell it well
Attract and grow your ideal customer base
Boost brand esteem and go beyond local
Gain revenue-affirming insights
Activate your audience and augment your potential
Never worry if your marketing is paying off again
Work with a team that truly cares
Hyper-target consumers and convert
Exceed, not just achieve, your goals
Our Partners and Publishers
When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.
FAQs About Digital Audio Advertising
What Is Digital Audio Advertising?
Digital audio advertising promotes products or services through audio on streaming platforms, podcasts, and online radio. As more people listen to audio content, brands can connect with audiences in a personal and engaging way. These ads grab attention and build brand awareness, making them a smart addition to any marketing plan.
How Are Digital Audio Ads Targeted?
Audio ads use data and algorithms to target listeners based on their behavior and preferences. Advertisers can use details like age, gender, location, and listening habits to reach the right groups. This approach makes ads more relevant and timely, which helps boost engagement. With these targeting tools, businesses can get better results from their campaigns.
How Do Digital Audio Ads Outperform Conventional Ads?
Digital audio ads reach people even when they are busy or on the move, like during commutes or workouts, so your brand stays top of mind. Because there is less clutter than in other digital formats, audio ads help avoid ad fatigue and make a stronger connection with listeners. This direct approach helps people remember your message and your brand.
Start Reaching More Audiences Today With Digital Audio Ads
Digital audio advertising is now a natural way for brands to connect with people on streaming platforms, podcasts, and connected devices. As more people listen on-demand and on mobile, audio gives brands steady exposure when visual ads are not an option. With smart targeting, flexible ad formats, and clear results, digital audio helps brands build awareness and drive sales as part of a bigger media plan.
We at Cox Media Group create audio campaigns based on how audiences behave, what each platform can do, and performance data. Our team matches your message to where and how people listen, taking care of everything from buying ads to creating and reporting on them. By working with top publishers and using data-driven tools, we help brands reach customers locally, regionally, or across the country with accuracy and trust.
Contact us at Cox Media Group to find out more about online audio advertising and how to get started. See how smart audio placements can help you reach more people, strengthen your brand, and get real results in today's digital world.
Image credit: // Shutterstock // Miha Creative
