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Hospital Marketing Strategies

The Cure for Marketing 

How to Market Your Hospital

Get healthy in no time with this plan for marketing success. 

The hospital business has become increasingly complex in recent years. But new digital technologies and tactics are making the marketing easier than ever. Keep your hospital profitable and reputable with the right marketing mix. Let's start treatment!

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Leading hospitals are embracing the digital marketing landscape.

"We are pleased with the new plan we chose with Cox Media and are happy that we were able to see the benefit of increasing our marketing efforts."​

Healthcare System in Georgia

Paid search traffic has increased 150%, with over 80% being new visitors to the site.​

Marketing Quick Wins for Hospitals

Marketing emergency? Start with these quick wins.

The hospital business is complex and ever evolving. But these ideas offer some simple marketing wins.

Conquer Local Search

Your hospital likely has multiple departments and maybe even more than one campus. Make sure all of them are showing up, with complete business profiles, in local search. If you need help managing it all, enlist an experience search marketing partner.

Check Your Ratings

In many instances, patients have a choice when it comes to care. And they'll likely choose based on reputation and reviews. First, make sure your online reviews and ratings are up to par, and work with a partner who can help you manage this on an ongoing basis.

Get Social

Hospitals have the opportunity to be positive pillars and the gold standard on public health leadership within their communities. Social media is a great way to spread the word on health related issues in your community and cement a positive perception.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Hospital Marketing

Take the pain out of your marketing efforts with this plan.

Hospital operations are complicated, but marketing success doesn't have to be. Find expert partners you trust and leverage this 5-step plan for success.

Refresh Your Website

Like hospitals themselves, your website may be vast and complex, with lots of moving parts. But investing in a refresh—if it's been a while—is a necessary foundational element of your marketing plan. It should be easy-to-use and frustration-free, with a modern look and convenient functionality (scheduling, patient dashboards, etc.).

Start with SEO

As mentioned, patients have a choice when selecting a hospital, and they often start with a search engine. And because your hospital likely has several services, departments and locations, you'll want to make sure you're covering all of your bases with thorough local SEO and paid search. It's best to lean on an expert here, who can deliver the most bang for your buck.

Target Specific Patients

In addition to making it easy for patients to find you, you can proactively seek specific patients who may benefit from your hospitals best services. For example, if your organization is known for pediatrics, you can target parents with younger children through social media, display and even connected TV advertising. Enlist an expert who can outline targeting options to match your objectives.

Don't Neglect Your Brand

Brand reputation is huge for hospitals—which tend to develop reputations quickly (for better or worse). Focusing on your brand means finding a solid approach to reputation management and using various advertising channels to build familiarity and credibility. Try local radio, connected TV, social and display advertising.

Keep an Eye on ROI

Many hospital systems around the country are investing a sizeable amount in marketing. If you're following suit, you'll want to make sure you also invest in thorough analytics and a multi touch attribution strategy. Work with an expert partner who knows what it will take to deliver a true, full picture of your marketing ROI.

Hospital Marketing Trends

Keep a finger on the pulse of these trends. 

Technology is affecting all industries, most of all, perhaps: healthcare and hospital operations. But patients are welcoming the change.

71% of patients use online reviews as the very first step to finding a new practice/doctor

90 percent of patients who used any type of digital health tool rated their experience as good

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Get FREE Custom Insights

We have inside information on the audience and market trends affecting your hospital.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your hospital marketing strategy in the right direction. Fill out the form to get started.

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.