Keeping a home in top shape requires a lot of effort. There's an endless list of tasks to DIY or delegate, whether it's yard work, clogged pipes, a faulty HVAC system, or roof repairs. The list is so extensive that 54% of Americans feel overwhelmed by everything. However, most homeowners aren't experts in these areas. To get help with their projects, they usually ask for recommendations, research local companies online, and read reviews.
As a home repairs business, how can you stand out from the influx of companies offering similar services? You need to catch the eye of customers and clearly show that you're the best in the 'biz. If you're unsure how to do this on your own, partner with the top home services marketing agency, CMG Local Solutions.
Attracting potential clientele doesn't have to be complicated. Sometimes all you need is a battle-hardened and specialized marketing team on your side. CMG utilizes a combination of methods, including home services PPC marketing, to target your ideal audience and turn clicks into commerce. Having developed more than 10,000 winning campaigns, you can trust that CMG Local Solutions knows exactly how to spruce up your home services marketing campaign.
Why Home Services Marketing Matters
Home services marketing refers to promotional content that you create, such as emails, ads, and landing pages, that spread the word about your business. It's a crucial tool to have at your disposal for reaching your target audience and promoting your services. Digital marketing for home services should always:
Demonstrate the value of your services compared to customer needs
Strategically target your service area
Allow customers to book your services easily
The more your marketing materials focus on what customers want, the more likely they are to choose your business, resulting in more leads and sales for you. That's why targeted marketing for home services is essential: it follows industry best practices to communicate effectively with your audience.
Top Strategies for Your Business
When your internet marketing for home services falls short, your leads may start seeing other people. CMG leverages these ten strategies (and quite a few more) to ensure you have the kind of marketing mix that makes lost leads run back to your business.
Want specialized suggestions? Check out our home services marketing playbooks. |
SEO
Search engine optimization (SEO) enhances online visibility through search engines by utilizing relevant keywords, phrases, and language related to your services. Local SEO strategies are crucial for directing online traffic to your business, enabling direct connections between customers and your team, rather than competing with your competitors. Our SEO experts will guide your company into the future of search, focusing on your specific needs to help you avoid wasting money and start attracting more business.
Social Media
Social media is here to stay, and there's no doubt about it. Why not use it to support your business goals? As part of your digital marketing for home services, CMG will use data collected from social media campaigns to create geo-targeted advertisements based on demographics and psychographics. Social media marketing is a user-friendly growth tool that can help you better understand your target audience.
With more than 4 billion global users, your business can't afford to miss out on email marketing. CMG will skillfully craft techniques catered to your trade that are sure to catch customers' attention. Thanks to an optimized budget, effective time management, and the simplicity of meeting clients where they are, marketing home services has never been more effortless and effective.
PPC ads
The most effective home services digital marketing combines organic strategies with paid options, such as customized pay-per-click campaigns. Pay-per-click (PPC) mimics SEO strategies by placing your website at the top of search results. However, it differs in terms of cost and duration. PPC campaigns are a short-term solution because of their expense. A company bids for online ad placements and pays each time someone clicks on the ad. The ad position remains as long as the client continues to pay the fee.
Positive Reviews
One of the first things a potential client considers when choosing a business is its reviews. The better the reviews, the more likely you are to be selected over competitors. The key to earning positive reviews is adopting a client-first mindset and completing projects promptly with quality. The more positive reviews a business receives, the higher its organic visibility becomes. While you may not initially think of customer reviews as part of marketing for home services, they are a powerful component of it, influencing customer decisions and your business's reputation.
Local Services Ads
Location Services Ads are Google's version of PPC, utilizing a distinct model. With PPC ads, companies pay when a customer clicks on their ad. With Google Location Services Ads, you only pay when the customer contacts you directly from the ad. Faster booking helps you secure more customers who don't want to waste time waiting for a contractor to arrive at their doorstep. You'll get the best results by targeting a regional demographic.
Video Marketing
Video marketing is a fun way to grab customers' attention! It's a popular method used to educate and entertainingly inform people. Unlike other forms of marketing, a video allows customers to hear your voice as you tell your story, making it easier to convey excitement and stress specific aspects of the sale. People who watch your videos will gain a better understanding of what it might be like to work with you.
Website Redo
Review your website. Is your brand identity clearly conveyed? Are your services presented in an easy-to-understand way? Is the contact or 'learn more' button in a noticeable spot? Remember, your homepage acts as a greeting for visitors. It's where they can explore products, read reviews, find helpful information, and contact you. If your website isn't distinctive and doesn't engage visitors, you might lose their business. CMG Local Solutions is a home services digital marketing agency that specializes in designing visually appealing websites and compelling content that encourages visitors to take action.
Incentivise Referrals
When satisfied customers share their experiences with friends and neighbors, it can significantly boost your business since the recommendation comes from a trusted source. Essentially, referrals are testimonials from someone that the person receiving the referral values. The higher the quality of your work, the more referrals you'll receive. Give customers a few business cards they can pass along. Enhance referrals by offering incentives. For example, give existing customers a discount on their next service when they refer a new client. Incentives lead to more customer acquisition, increased brand loyalty, and lower customer acquisition costs.
Friendly Customer Service
The best way to build a strong reputation for your business is through friendly customer service. Respecting the customer leads to a positive customer experience. When the day of the job arrives, show up on time and wear appropriate coverings. This shows customers you value their time and home. On your website, consider adding a live chat feature to quickly answer questions, provide detailed information, and collect lead data. This creates a better user experience for both potential and current clients.
Check Out Our Industry Playbooks
Ready, Set, Revamp: Better Marketing Starts with CMG
When it comes to building a new home services online marketing plan, getting started can feel like a daunting task. There are several key factors to consider: your brand identity, target demographics, budget, and desired outcomes. It can be a lot to handle. That's why you should seek help from a digital marketing expert. Enlist CMG.
At CMG, we are dedicated to helping you reach your growth goals in ways that other digital marketing agencies might not. We use a variety of tools, including data analytics, keyword research, and performance metrics, to create marketing strategies customized to your specific business needs. CMG Local Solutions is a highly experienced home services marketing company. We have successfully developed over 10,000 effective campaign strategies for brands across the country, including major cities like Boston, Atlanta, Seattle, and Miami.
