Local SEO Strategies for General Contractors

What's one of the first things you do when looking to change your home or business? Ask for recommendations from the people you trust. Contractors gain their reputations based on their work and how they treat those they work with. It's no secret that not all contractors are trustworthy. But you and your business are. How can you differentiate yourself and prove your value to new clients? Improving your contracting business' SEO with the help of CMG is a good place to start.

A poll conducted by Gallup suggests that only one out of four people believe contractors to be trustworthy. This information and other factors out of their control, such as the cost of supplies, a worker shortage, and the weather, play poorly for contractors. But never fear; all hope is not lost. SEO can help your contracting company.

The world of general contracting needs a touch-up. If your contracting business seems to be getting lost in the shuffle of things, consider working with a partner that can make you stand out- CMG. CMG uses local SEO for contractors to optimize your reach, bringing traffic to your website and converting lukewarm leads into repeat business.

What Is Local SEO For Contractors?

SEO stands for search engine optimization. Local SEO has the power to transform your construction company's online presence from mediocre to prosperous. When done correctly, it will improve your visibility in an online search. It is a great strategy to have in your pocket to beat the competition. SEO for general contractors will help you appear more regularly in searches from customers in the relevant geographical area. A study published by Google reported that 28% of local searchers work with the business they found online.

All contractors understand the importance of local brand awareness. To stand out from other contractors in your area, you need a unique marketing plan- that's where SEO comes in. Good SEO is critical for moving your business up in local relevance. Once you grasp what your customers want, you can apply that knowledge to campaigns, web content, and social media. With more than 1.13 billion websites online, the more visibility your site can garner, the more likely your business will have a steady flow of customers.

Why SEO For General Contractors Is Important

SEO marketing is important for general contractors for multiple reasons. For one, organic searches produce more than half of all website traffic. According to an article published on LinkedIn, 46% of all searchers are looking for a local service. CMG recommends combining SEO tools to take advantage of this clientele group. The following techniques are provenly effective:

  • Link acquisition

  • Keyword searches

  • Google My Business optimization

  • Content marketing

Local SEO marketing can also improve your business's standing in the search engine results pages - the SERPs. Following these tips will turn one-and-done customers into regular patrons, improve business, and keep you active in the local contractor's competition.

Benefits of SEO for Local Contractors

SEO is a fantastic method to stand out and gain new clients. Forbes.com reported that nearly 60% of mobile phone users will contact a business they found online during a web search. If you're not optimizing your SEO, you're missing out. Local SEO contractor campaigns that have proved successful come with various benefits.

If your site isn't properly optimized, potential customers never even see your page. Most consumers don't look past the first page of results. Using industry-specific keywords, you can grow your brand awareness by being present on the prized first page.

  • Increased industry authority and brand awareness:
If your site isn't properly optimized, potential customers never even see your page. Most consumers don't look past the first page of results. Using industry-specific keywords, you can grow your brand awareness by being present on the prized first page.

  • Quality organic search traffic:
Optimization will take time to happen, so some patience is required. Expect search engines to begin bringing in serious traffic around the three-month mark. Make your content relevant to common searches, and you'll land on the first page, collecting customers as you go!

  • Saving time and money:
When you're a small local business, you don't have the same budget as commercial contracting companies. SEO marketing is more affordable than other methods as organic search leads have a low cost-per-click.

  • Improved advantage over competitors:
Having a larger budget doesn't always mean better success. Having a well-optimized and comprehensive website, however, will! Maintaining backlinks and fresh content will give you an edge over the competition.

  • Offering customers a solution:
When offering a service, one of your goals should be to answer customers' questions before they can formulate them. Potential clients will always be drawn to authoritative sites. Provide informative material that provides solutions and offers answers.

  • Long-lasting results:
Assuming you keep up with your business's website, you can maintain your well-ranking position for a long time, gathering a solid customer base. Post regularly and interact with your clients; you'll be set for life!


5 SEO Tips For General Contractors

We could offer countless tips on SEO for general contractors. But for time's sake, let's just stick to a few.

Utilize Your Google My Business Profile (GMB)

A Google My Business profile is a tool that enables users to manage a Business Profile on Google. Despite what some people believe, creating a Business Profile doesn't allow you to edit the business listing. For that, you need to create a free Google My Business account.

Google My Business gives you the power to customize, manage, and enhance your listing on Google, allowing you to interact with customers, highlight your business, gain insight, and improve your local SEO. To get the most out of this free resource, use targeted information to attract relevant customers, maintain good quality information, and build trust through responding to reviews.

Build A Mobile-Friendly Website

Most people won't take long to judge whether or not they want to spend time on a website. A judgment is made within the first few seconds to stay or navigate to a new tab. To ensure customers stick around, have an easy-to-follow web design, fast site speeds, and that each page is responsive on a mobile platform. On average, people will only spend 54 seconds looking at a page. That's why you always want the most relevant information in an easily accessible and promptly displayed spot.

When designing your site, produce content consistently recognized as belonging to your construction company. It shouldn't be overly complicated and translates well from a computer screen to a phone.

Have Optimized Local Service Landing Pages

A landing page is a standalone web page that consumers "land" on after clicking through from an ad, email, or other digital product. Every smart content strategy should include landing pages to target local industry-related keywords and optimize conversions.

Remember that customers want an easy choice. They want a local company that matches their needs and is close to their project of concern. For this reason, if you have a business that spans multiple cities, making landing pages for each is a must.

Register Your Business With Local Business Directories

The more places your local contracting business is registered with, the more traction you'll get from search engine crawlers- the thing that ranks your page in the search results. More listings mean more data for them to analyze for a higher ranking. CMG recommends registering with your local directories as well as popular websites like:

  • Angi

  • Home Advisor

  • Better Business Bureau

  • Construct Connect

  • Yelp

  • Iambuilders.com

Use Google Posts

Google Posts allows users to post directly on search engine results pages (SERPs). Posts can be up to 300 words and should include a photo, a date range if events happen, and a call to action customers can click on.

Keep in mind these posts are only active for seven days. However, they're a great way to show potential clients you regularly check your listings to ensure accuracy. It's also a great way to catch the attention of search engine crawlers.

CMG Turns Your SEO SOS into SEO Success

If you've made it this far in our post, you're most likely serious about taking advantage of all that SEO marketing has to offer. At CMG, we genuinely understand the value of local SEO for contractors. We'll pair your knowledge of general contracting with our in-house SEO expertise to craft a robust search engine optimization strategy that drives visits to your website while boosting business and helping you reach your goals through organic search.

When it comes to digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. CMG's digital advertising is always credible, accessible, data-driven, and transparent. We create customized marketing solutions to solve your business needs and drive real results that matter to you.

Are you ready to transform your SEO?


Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
a drawing of a face
Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
a drawing of a face

Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.