Connected Video OTT & Streaming Advertising Services
Targeted, Efficient, Effective
Streaming Advertising, also known at OTT or Connected TV, simplifies the process of buying, targeting, and measuring campaigns—so you can focus on growing your business while we handle the complexity.
What Our OTT Service Can Do For Your Business
Whether you're brand new to pre-roll video advertising or are an expert looking for additional support, CMG Local Solutions is here to help you reach your goals. In addition, our over-the-top media services can help you put your business in front of a larger audience — we can help you reach 9 out of 10 internet users. With hyper-personalized targeting, robust analytics, and elements like non-skippable ads, your OTT video content can elicit the responses you want from consumers regardless of the devices they're using to stream.
- Hyperlocal targeting
- Affordable and scalable
- Premium inventory at your fingertips
- Fraud-Free Guarantee
- Total transparency
- Quick set-up
Understanding the Streaming Advertising Landscape
Streaming advertising has been a popular marketing channel for years, especially among younger generations that might have entirely replaced conventional media channels with video and audio streaming. Almost 100% of consumers see streaming advertisements, with CTV continuing to skyrocket as a popular media option.
While this popularity means streaming advertising needs to be a big element of every business's strategy, it's not that simple. Popular streaming channels use many different types of advertising, including traditional "ad break"-style segments, pause-ads, interactive feed ads, and placements inside of content. In today's landscape, companies don't need to decide if they're proceeding with streaming advertising; they need to decide which types of streaming advertising work best for their campaigns.
As companies select the ad types that align with their brand, they also need to select the right platforms. Shoppers often rotate between different streaming platforms based on upcoming shows, price increases, and their own interests. This strategic churn means advertisers must stay on top of which platforms their target markets are most likely to view or listen to. Streaming advertising experts can help you navigate these complex questions so your budget goes to the types of ads and the ad platforms that truly align with each customer's interests and needs.
Simplifying Streaming for Local Businesses
CMG Local Solutions has built an all-in-one OTT/CTV platform designed for your unique needs. Whether you're targeting a single ZIP code or an entire DMA, our platform makes it easy to:
Launch ads on premium networks and apps
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Control costs with flexible budgets
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Measure results with transparent, real-time reporting
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Access fraud-free, brand-safe inventory with confidence
With 30,000+ campaigns running daily, we know how to maximize reach, efficiency, and ROI.
The Unmatched Advantages of Streaming Online
Streaming advertisements are more than an alternative to traditional advertising. Streaming is quickly rising to the top of every marketing strategy as the best mechanism for outreach, conversion, and learning more about your target market's interests and activity. Take a closer look at the unique advantages online streaming advertising can give your business:
Better targeting. With conventional advertising, marketers would need to know what hour slots and channels their audiences were most likely to be engaging with and then hope they were right. Streaming ads through CTV and OTT technologies allows for far more specific and accurate targeting based on demographic factors, behaviors, and past engagements with your brand.
Real-time analytics. Get more data faster from CTV and OTT campaigns. You'll be able to immediately track views, interactions, and even sales due to advertisements with less guesswork in your attribution models.
Consistent messaging across devices. Online streaming uses accounts and cross-device apps and platforms. As a result, you can develop detailed campaigns for viewers that keep up with them as they move from phone to laptop to television and back to phone. You can also create more consistently high-quality ads that fit the requirements of each screen size and platform capabilities.
Better engagement. Ultimately, streaming ads are simply more engaging. They're where your shoppers are, and they open the door to immediate sales or cart saves.
Reach Consumers Wherever They’re Watching
With OTT Video Ads
With our over-the-top media services, we combine video production insights with strategic targeting techniques to ensure that your unique brand story is seen by the right consumers at exactly the right time. CMG Local Solutions has the expertise, cutting-edge technology, and direct media partnerships to help your brand reach consumers who are watching TV through the internet on 100+ premium channels.
Let's Connect About Your Streaming Strategy!
The Benefits of
Working With Us
CMG Local Solutions' OTT services are part of our Connected Video solution, which includes video production research, pre-roll video, outstream, and social video advertising. We understand that your business is unique — that's why we're dedicated to creating a robust OTT advertising strategy tailored to your specific needs.
FAQs
What is FAST vs. AVOD?
Free Ad-Supported TV (FAST) includes channels like Tubi or subscription-free YouTube, while Ad-Supported Video on Demand (AVOD) includes paid streaming channels that are still partially ad-supported, such as Disney+.
What is CTV vs. OTT?
Connected TV (CTV) refers to the device type that is compatible with streaming ad campaigns, while Over the Top (OTT) is a type of content service or platform.
What metrics should you track in streaming advertising campaigns?
Track metrics like impressions and completion rates for deeper insight into engagement with streaming ads.
Contact Us at CMG to Learn More About Our Streaming Advertising Services
Make streaming advertising a bigger part of your marketing strategy. CMG is here to help with campaign planning services, streaming ad management services, and more. Reach out today to schedule a consultation and to learn more about what working with streaming ads looks like.
Image source: Shutterstock / MR Soccer
