Engage Audiences on Broadcast Media
TV & Radio Advertising
Our TV & Radio Advertising Services Support Your Broadcast Strategy
At CMG, we use data to create campaigns that make your brand stand out and connect with your audience on the platforms they prefer. Our TV and radio services find new marketing opportunities and work alongside your digital efforts to build a strong brand.
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All eyes and ears on your brand.
Sometimes, you can’t beat the classics. Even in a world gone digital–TV and radio advertising are still the reigning king and queen of ROI.
Between the 99 minutes we spend humming to the radio and 180 minutes we dedicate to our favorite TV programs, these mediums captivate the average consumer's attention for nearly 5 hours each day. Despite having the ease of the internet at our fingertips, most people still favor the information they receive from radio and TV. Don't let digital take over your media mix; allow it to complement it.
No matter your industry or audience, CMG can concoct a TV and radio ad solution that will get your story heard, seen, and felt.
Make it memorable. Make it sell. Make it CMG.
Wherever you are, we're there too ready to meet, greet, and help you grow. Don't play it by ear, plan for success with CMG.
Attract and grow your ideal customer base
Boost brand esteem and go beyond local
Gain revenue-affirming insights
Activate your audience and augment your potential
Never worry if your marketing is paying off again
Work with a team that truly cares
Hyper-target consumers and convert
Exceed, not just achieve, your goals
Our Full-Service TV & Radio Advertising Capabilities
Research target audiences and competitors
Identify the platforms best suited for clients' campaign goals and determine the ideal message for each platform, and how cross-channel ads can enhance efficiency
Develop scripts, jingles, visuals, and underlying messages
Negotiate campaign pricing and scheduling
Analyze performance and make changes as necessary
Work closely with clients throughout the advertising process to ensure alignment and customer satisfaction
Want to find the CMG market closest to you? See our list of market locations here. For locations where we do not have TV and radio, we also offer streaming advertising and OTT marketing for local businesses through targeted video ads. We also offer online audio advertising anywhere in the US.
Why TV & Radio Advertising Is So Important
Digital tools make information easy to access, but TV and radio reach people in their daily lives and share strong messages about how your products can help them. A well-planned TV and radio campaign can help you reach more people and engage your audience without overspending.
Reach that Aligns with Your Goals
Radio stations and local TV stations usually have specific demographic and geographical reaches, allowing you to target campaigns for local audiences. Delivering highly relevant messages ensures frequent exposure that builds trust and generates foot traffic. National television advertising broadens your reach to access a wider audience.
Cost Effectiveness
Due to lower production and airing costs, radio is one of the most budget-friendly types of advertising available. The ability to produce and air these ads quickly further increases ROI when used for time-sensitive promotions. While TV advertising comes at a higher price point, it offers superior visual storytelling that reaches a wider audience. Combining efforts will allow you to make choices about which campaigns will deliver the highest ROI.
Engagement that Matches How Your Audience Consumes Information
From the intimacy of speaking directly to your customers through radio to the instant engagement achieved with the combination of visuals and audio that tells a story on TV, you can connect with audiences in the way that best matches their lifestyles. Using measurable data to track success enables you to further refine your techniques to invest in the methods that offer the best ROI.
FAQs
Is radio advertising still effective?
Yes! Working with a radio advertising agency that understands your brand enables you to tailor messages that build awareness of your products or services. Radio advertising allows businesses to reach massive audiences across generations during daily routines, such as commuting, working, and exercising.
How much does TV advertising cost?
The cost of TV advertising varies dramatically based on when and where your commercials air. Factors that affect your cost include the length of your ad, the size of the network, the time of day commercials air, and specific situations such as special events. Prices can start as low as a few hundred for local ads or surpass $2 million.
Contact us at CMG Local Solutions to Learn More About Our TV & Radio Advertising Services
At CMG, we employ strategies built on decades of rigorous reporting and data analysis for results that deliver measurable ROI. If you're ready to reach every audience sector with a well-rounded TV and radio marketing strategy, we can help. Contact us today to discover how our services can strengthen your brand image, expand your reach, and drive predictable revenue.
Image Credit: Denizce // Shutterstock
