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HVAC Marketing Strategies

Business Heats Up With 
These Marketing Ideas

How to Market Your HVAC Business

Control the business climate with smart marketing strategies.

Sales pipeline cold? Warm things up—and maintain a steady flow of leads—with a new approach to digital marketing. With the right mix of SEO, PPC and OTT (and a smart partner to help you navigate it) you'll be back in control. Let's turn things up a notch!

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Leading HVAC companies are embracing the digital marketing landscape.

"Working with CMG Local Solutions through the COVID-19 pandemic has been fantastic. They have worked with us very well. They have changed our strategy in any way possible to help our business keep growing; we had a steady year compared to last year, which we are very fortunate. I cannot say enough good things about the people over at CMG Local Solutions."

Cox Heating and Air

"Working with CMG Local Solutions has allowed for a very collaborative approach to GMG's marketing strategy. I honestly feel that not only are my opinions heard, but also they are incorporated into different aspects of our strategy. We've been with CMG Local Solutions for roughly one year, and in that time, we have seen a steady increase in traffic, and overall our business has grown."


Marketing Quick Wins for HVAC Companies

More business is a breeze with these quick-win tactics.

Building your HVAC brand and boosting business takes time. Start with these tactics to get some quick, early wins.

Run a Seasonal Campaign

A targeted, seasonal campaign can be a quick-to-implement and effective tactic for HVAC professionals. Take a cue from the weather and spin up a corresponding maintenance offer.

Remind Your Current Customers

From maintenance plan subscriptions to automated email reminders, HVAC businesses can take advantage of past customers to drum up ongoing, repeat business.

Show up in Search

When HVAC systems fail, customers often turn to online search—making their way down the list of results to secure the earliest possible service date. Search ads can put you toward the top for a better shot at the job.

Suggested Services


Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to HVAC Marketing

Success is in the air with this 5-step plan.

The HVAC industry is commoditized and competitive. Standing out takes the right marketing approach. Get there with this step-by-step process.

Work on Your Website

Nothing blocks the flow of your HVAC business faster than a mediocre website. First make sure your website is polished, easy to navigate and optimized for conversion with strong calls to action; then work on getting people there with the right keyword strategy, content, technical fine-tuning and search ad campaigns.

Help People Find You

When the AC goes out on a hot day, customers want whoever can come first to fix it—and often that's the company that pops up at or near the top of their first online search. Be there with the right local, regional or national search marketing campaign. To get good ROI on these competitive campaigns, you'll need an expert partner to run them.

Bait Them In

Perhaps second to a customer's question of "When can you come?" is "How much will it cost?" First-time-customer or seasonal discounts can provide motivation to seal the deal; discounts to those who sign up for annual maintenance subscription plans are another way to convert leads. Any good offer is fodder for ad messaging.

Don't Forget the Long Game

For every HVAC emergency, there's a customer who needs a new system eventually, but has the luxury of time. These prospects might spend several days or even weeks collecting information and quotes from different companies—during which time you can help sway their decision. An automated email drip campaign with educational content is a great way to establish your expertise and foster preference.

Build Brand Recall

Even in commoditized industries like HVAC, good branding can provide an edge by building name recall and familiarity. In the aforementioned search scenario, prospects might skip over the first result in favor of the second or third, if they recognize that company's name. The accompanying reviews and ratings will also sway decisions. Leverage brand-oriented tactics like display ads, TV and radio to get your name out there.

HVAC Company Marketing Trends

Other HVAC professionals must digitize to stay ahead.

From on-demand services to rising lead costs, the digital world can seem scary for traditional HVAC pros. Work with a partner who can help navigate the constant changes.

The average cost per HVAC lead is $275

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

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COX Heating and Air sees big conversion rates increases

COX Heating and Air wanted to continue to grow leads and increase conversions. CMG implemented a multi-touch strategy that included paid search, social media management and more.

Boosted Conversions

COX saw their YoY CTR increase by 13.26% and YoY conversion rate increase by 55.65%.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your HVAC business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your HVAC business marketing strategy in the right direction. Fill out the form to get started.

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.