Portable Building Manufacturer

INDUSTRY

Home Services & Retail

CHALLENGE

"With an average ticket of $6-$7K per structure, the client knew multiple touchpoints were required to convert — but they had no idea which ones were actually working."

Over-reliance on Facebook Lead Forms as the primary, and nearly sole, advertising channel.
A fractured attribution model where most purchases were completed in-person at dealer locations, making it nearly impossible to tie a sale back to its original digital touchpoint.
With an average transaction value of $6,000-$7,000, consumer purchase decisions required multiple exposures over time, but the client had no way to understand which touchpoints were actually driving conversions.
Without a clear consumer journey map, budget was being misallocated and high-value prospects were slipping through the cracks.

CLIENT BACKGROUND

A regional portable building manufacturer, focused primarily on the residential market, came to us with a common but costly problem: they had no reliable way to connect their advertising efforts to actual sales outcomes.

AIM Data, Meta, Amazon OTT, Search

14X

ROI IN 90 DAYS

31%

AUDIENCE MATCH RATE

INTERGRATED CHANNELS

Audience Strategy

The centerpiece of the strategy was replacing the client's dependence on native platform audiences with a more precise, data-verified approach through AIM. Rather than relying solely on Meta's own targeting algorithms — which had generated significant wasted spend — we leveraged a combination of AIM Pulse lists, Lookalike (LAL) audiences, and Global audiences to build a far more qualified prospect pool.

AIM Pulse Lists — Continuous audience refresh using a global suppression and lookalike model seeded from real purchasers
Lookalike (LAL) Audiences — Expanded reach modeled from verified purchaser data to find net-new, high-probability prospects
Global Audiences — Broad suppression-filtered pools deployed across Meta and additional platforms to diversify touchpoints and maximize daily coverage of the target market
SEM Audiences — Capturing active, high-intent search behavior as one layer of a broader multi-channel approach, rather than the primary driver of acquisition

Channel Strategy

Audience segments were activated across a coordinated media mix designed to build awareness, nurture intent, and capture purchase-ready consumers:

Meta (Facebook & Instagram) — Powered by AIM-verified audiences instead of native Meta targeting,
eliminating wasted spend and dramatically improving audience quality
Amazon OTT — High-impact video placements reaching in-market households via connected TV
Search Engine Marketing (SEM) — Capturing active, high-intent buyers searching for portable structures
Search Engine Optimization (SEO) — Building long-term organic presence for category-relevant keywords

Attribution Strategy

To solve the offline attribution challenge, we implemented a CRM-to-audience matchback model. By linking actual purchaser records from dealer CRMs back to the targeted audience lists and pixel data, we were able to map the full consumer journey, from first ad exposure to in-person sale, for the first time.

The Results

Within the first two months of the campaign, results demonstrated that a data-verified, multi-channel approach dramatically outperformed the client's previous single-channel strategy:

14X ROI generated across the campaign period 31% match rate on AIM audience targeting lists — confirming that the ICP-built segments were directly aligned with real buyers
Full consumer journey visibility achieved for the first time, connecting digital ad exposure to in-store dealer purchases via CRM matchback
Diversified channel mix reduced dependence on any single platform and improved overall marketing resilience
Data infrastructure built for ongoing optimization — audience models, suppression lists, and attribution framework now ready to scale