National Furniture Agency

INDUSTRY

Marketing Agency

CHALLENGE

Managing media strategy across 40-50 furniture brands in diverse markets means that audience targeting decisions had traditionally been based on broad assumptions rather than verified data. The old model — pair a likely buyer with a tactic and hope for a customer — made it nearly impossible to connect ad spend to actual store revenue. The agency needed a strategy that could align with real local demographics, scale across multiple brands and locations, and prove its impact in the metrics that matter: foot traffic and sales.

CLIENT BACKGROUND

This national furniture agency operates as a family-run business, managing 40-50 furniture and home brands across the country. The relationship with Cox Media Group began as a cold call — an invitation for the agency owner to review AIM, CMG's proprietary audience intelligence and identity matching platform.

What started with three stores quickly evolved into a trusted, data-driven partnership now spanning 25+ store locations nationwide, with the account continuing to expand. The agency's core metrics for success are straightforward: foot traffic and revenue — and CMG's omnichannel strategy was built around delivering exactly that.

AIM Data, Streaming Audio, Display, Meta, Pre-Roll Video

Black outline of a ringing bell with sound waves on a white background representing notifications or alerts.

$1.7M

AIM Matchback Revenue

Best Month in Store History

+18%

Month-Over-Month Sales

Precision at Scale with an Omnichannel Mix

CMG began with three stores, using AIM to research each location's market and validate targeting against local area demographics. When the AIM data aligned precisely with what the agency already understood about their customers, it earned something more valuable than a tactic: it became the client's source of truth. From there, the strategy scaled.

Full reporting transparency was a cornerstone of the partnership — the agency received complete access to CMG's UI and the AIM platform, enabling their team to independently review results, share success stories across brands, and use the data to advocate internally for continued investment.

Wooden and metal chairs displayed on and hanging from a perforated brown wall in a showroom.

Brand Expansion Highlight: Mattress Category

Encouraged by the early results, the agency added a mattress brand to the CMG partnership. Running AIM-powered mattress creative, the brand saw a 18% month-over-month increase in sales in its very first month with CMG. The momentum held: by September 2026, we saw a sustained, compounding lift that reflects the long-term power of reaching the right customer with the right message at the right time.

Key Outcomes

$1.7 million in AIM matchback revenue — 1 out of every 3 customers directly attributed to the campaign
One of three pilot stores recorded its best month in store history within the first campaign cycle
New mattress brand added after early wins — 18% MoM sales increase in month one with CMG
Partnership scaled from 3 pilot stores to 25+ locations nationwide — and continues to grow
Client now uses AIM data as an internal source of truth for audience strategy across brands