Advertising Platforms Trends

Upper vs. Lower Funnel Marketing - Examples And Tips
Are your marketing efforts guiding people towards your products and services and no one else's? Some marketing efforts raise the public's awareness of a brand. Other efforts keep customers coming back and buying. But if...
November 14, 2024

Writing Your First Marketing Plan in a New Age
Imagine getting dropped on Mars and needing to navigate your way around the planet. Pulling out your map of Earth wouldn't help, would it? You wouldn't expect to bump into the Atlantic Ocean or traverse the same...
October 29, 2024

How to Market a New Business in 2025
You step up a set of makeshift stairs onto the deck of your new ship. With each step, you inspect one element after another to ensure everything is up to your standards. The hull is sturdy and resolute. No single nail is...
October 16, 2024

How to Attract Customers to Your Business
Picture this: we're looking at a row of townhouses filled with potential customers.
There's Madison, about to try out a new dog food brand for her best friend. She'd seen the brand in a TikTok, researched it online,...
October 01, 2024

Holiday Marketing Campaigns: From Concept to Conversion
Can you hear it? Off in the distance?
Fire crackling, sleigh bells ringing, your extended family bantering-the signature sounds of the season are slowly but surely growing in volume. If you already perfected your...
September 25, 2024

Writing for the Web in the AI Era
The Internet is growing up and the rules of writing web content are maturing alongside it. Sure, AI can help you kickstart killer content-but if you want your words to convert, a creative human touch is still...
September 12, 2024