If your business has been on the fence about streaming TV ads, now's the time to jump in.
Amazon Ads just formed two powerhouse partnerships—one with Roku, and another with Disney—and together, they're transforming how local brands can advertise on streaming platforms. These aren't just big names—they're game-changers for how you can reach, engage, and convert your audience.
At CMG Local Solutions, we're here to help you take full advantage of these new tools. Here's what's new—and why it matters to your business.
Amazon x Roku: Verified Reach at Scale
The news:
Amazon Ads and Roku have teamed up to create the largest authenticated streaming TV audience in the U.S.—over 80 million logged-in households.
Why it matters to your business:
- You're reaching real people, not just devices
- Cut down on ad waste with smarter frequency control
- Boost ROI—some campaigns have seen 42% higher return on ad spend
- Access major streaming networks like Pluto TV, Paramount+, FOX, Tubi, and more—all from one platform
The takeaway:
If your goal is to get your message in front of more of the right people, with better performance and better reporting—this is it. And CMG can help you make the most of it locally.
Amazon x Disney: Premium Content, Smarter Targeting
The news:
Disney has partnered with Amazon Ads to open up its streaming inventory—Disney+ (ad-supported), Hulu, ESPN, and ABC—to programmatic buying via Amazon DSP.
Why it matters to your business:
- Align your brand with trusted content like Marvel, Star Wars, Pixar, and more
- Use Amazon's first-party data to target the right audience
- Seamlessly run campaigns across TV, mobile, desktop, and tablet
- This kind of premium inventory was previously out of reach for most local businesses
The takeaway:
You can now place your ad next to some of the most beloved shows and brands in America—with precision targeting and local scale.
The Power of Both: Scale Meets Storytelling
These are two separate deals, but the real power comes when you use both together.
With CMG Local Solutions and Amazon DSP, you can now:
- Reach 80% of U.S. streaming households
- Advertise in top-tier content (Disney+, ESPN, Hulu, ABC)
- Target local viewers by ZIP, interest, or behavior
- Track performance using logged-in viewer data + Amazon shopping behavior
Why Work with CMG Local Solutions?
At CMG Local Solutions, we help local businesses unlock national-level opportunities—without the overwhelm. Streaming advertising is evolving fast, and with these new Amazon partnerships, the landscape just got a lot more exciting. But navigating platforms like Amazon DSP, Roku, and Disney+? That's where we come in.
When you partner with CMG, you don't just get access to cutting-edge tools. You get a team of experts dedicated to helping your brand grow strategically, efficiently, and locally.
Here's what that looks like:
Hyper-Targeted Campaigns Built for Your Market
We don't believe in one-size-fits-all. Whether you're targeting a specific ZIP code, a local DMA, or a regional audience with particular behaviors or interests, we use first-party data, logged-in user insights, and Amazon's powerful DSP to zero in on exactly the right viewers—across all screens.
Your ads reach real people in your area, in the moments that matter most.
Transparent Reporting That Proves ROI
Clicks and impressions only tell part of the story. We go deeper. With access to Amazon's authenticated audience data and viewership behavior, we provide clear, actionable insights into how your campaigns are performing—what's working, what's converting, and what's next.
This means less guesswork and more measurable impact for your business.
Personalized Support from a Team That Gets You
CMG is rooted in local markets. We live where you live, and we know how to connect your message with your community. From initial strategy to creative execution to ongoing optimization, our team becomes an extension of yours—focused on your goals, your budget, and your brand voice.
You won't get lost in a call center or passed between sales reps. You get real partners, real people, and real results.
National Power, Local Strategy
You don't need a national budget to advertise like a national brand. With CMG, you get access to premium streaming platforms like Disney+, Hulu, ESPN, Roku, Pluto TV, and more—backed by the same tools big brands use, but deployed with local intelligence and precision.
We help you scale smarter—not just spend more.
Let's Make Streaming Work for You
Whether you're focused on performance, storytelling, or simply being where your customers are watching—this is your moment.
Let CMG Local Solutions help you put your brand on the biggest screens in streaming.
Visit cmglocalsolutions.com to get started.
