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Flooring Marketing Strategies

Lay the Right 
Marketing Foundation

How to Market Your Flooring Company

Leave the competition floored with the latest digital marketing tactics.

When homeowners need new floors, most go online first. From researching their flooring options to finding the right installer, you'll need to be there when they're looking. And staying on top of the competition takes a smart approach. Let's lay things out!

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Leading flooring companies are embracing the digital marketing landscape.

"CMG Local Solutions brings in a great deal of experience and digital marketing knowledge to our partnership, and they have proven to be effective at reaching our targeted prospects. They are easily accessible for any needs we have, and we've seen consistent success with the marketing campaigns they have built and managed."

Flooring Company

"After working with different companies and different individuals on our digital marketing the past several years, we had not been very happy with the results. When we met with the CMG Local Solutions team, we were able to see that they offered a local team with big-time solutions. In 2020, we had a terrific year, and the best part about it is I could trust the team working on my campaign to make things happen — that way, I can focus on my business ... the CMG Local Solution digital team is a valuable part of my business."

David Bird, Owner, Wood Guys

Marketing Quick Wins for Flooring Companies

Put your best foot forward with these accessible tactics.

Like flooring installation, successful marketing programs don't come together overnight. But these quick wins can help you get initial traction.

Be Where They're Looking

When customers in your market search for flooring companies, are you at the top of the list? Search engine marketing can get you there—fast.

Show Off On Social

Beautiful floors deserve to be seen. Show your work on social to attract eyeballs. Use your best content in social ad campaigns for an even wider reach.

Check Your Rep

Your flooring business depends more and more on positive online reviews. Start by gauging your online reputation and immediately addressing any issues.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Flooring Business Marketing

Install the right strategy and tactics with this proven approach.

Choose the tiles of your marketing strategy carefully—to form a powerful mosaic. This 5-step plan can set you up for success.

Work on Your Web Presence

Your website is like your digital showroom—and the first impression most consumers have of you. Especially in an aesthetically driven industry like flooring, it should be well designed. But functionality is just as important—from site speed to clear, compelling calls to action.

Increase Inbound Leads

The flooring installation business can feel crowded and commoditized. To get an edge, increase viable leads and improve return on investment, you'll need several channels and tactics in your arsenal. An expert partner can help you find the right mix of SEM, display, social, OTT and more.

Attract and Educate

Most flooring projects start with online researchers. Consumer will browse and research flooring types, styles and eventually installation options in their area. Get in front of them early in their journey, with high-quality gated content on pertinent topics—such as a flooring guide or an interactive flooring selector tool. They'll get smart, you'll get the lead!

Think Long-Term

Building your brand and online presence takes time. So you'll need a long-term plans for SEO-driven content, brand-building campaigns and online reputation management (reviews and ratings). Don't be discouraged if you don't see immediate results—this approach requires high frequency and long duration.

Share Success Stories

Once the business is rolling in, share the good news. Ask your customers review your business on your rating/review site of choice. You can then use these reviews and testimonials as trust signals on your website and in your advertising campaigns.

Flooring Contractor Trends

To stay strong, flooring contractors need a digital approach.

Home services (flooring included) are going digital. But leads are expensive—so you'll need an experienced partner to ensure maximum ROI.

Search ad CPC for home services keywords can exceed $40

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

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Flooring Company Finds Success with SEM & Social

The Wood Guys wanted to get in front of more consumers during their online research and showcase their quality work on social. CMG implemented SEM & Social campaigns to build awareness and credibility.

Increased Share of Voice

After moving to a new location in Tulsa, a fast start and increased share of voice was the result. Wood Guys was able to become a more prevalent authority on all things flooring while Facebook activity has increased exponentially. Website activity increased significantly and led to more customers.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your flooring business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your flooring installation marketing strategy in the right direction. Fill out the form to get started.

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Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.