CMG Local Solutions is proud to announce a new partnership with Amazon Advertising that is set to offer advertisers next-level programmatic offerings and insights. Through this collaboration with Amazon's advertising arm, CMG Local Solutions partners can now purchase display and over-the-top ads through the company's powerful demand-side platform. This allows them to not only purchase programmatic advertisements both within and outside Amazon's expansive network, but also access a full suite of funnel-related measurements.
Read the official news release below.
Cox Media Group Local Solutions Announces Strategic Initiative with Amazon Advertising
Arms CMG Local Solutions' Advertisers with Amazon Advertising solutions that Fuel "Always-On" Digital Experience with Performance-Driven Campaigns
"This is an exciting new opportunity for CMG Local Solutions and our advertising partners," said Joe Weir, SVP of Digital at CMG. "Amazon Advertising's digital offerings, combined with CMG Local Solutions' unmatched product expertise, high performing products and platforms and CMG's long-standing heritage, enables us to help local businesses achieve their marketing goals more effectively."
CMG Local Solutions delivers innovative digital solutions and advanced performance metrics that help seamlessly connect local brands to relevant audiences and refine and optimize campaigns in real time.
In addition to having a single source of solutions for CMG Local Solutions customers, CMG Local Solutions can provide advertising partners with a single view of their return on investment for all digital and broadcast advertising, including Amazon Advertising products.
Cox Media Group (CMG) is an
industry-leading media company with dominant brands, award-winning content, and
exceptional people. CMG provides valuable local content to diverse audiences in
the communities in which it serves. The company's operations include 33 market-leading
television stations in 20 markets, 54 award-winning radio stations in 10
markets and numerous multi-platform streaming video and digital platforms. Cox
Media Group's portfolio includes primary
affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable
independent stations. Additionally, the company also offers a full suite of local and regional
advertising services with Local Solutions. The CMG Local Solutions
teams leverages the best of television, radio and digital services to
marketing solutions for businesses around the country. For more information about Cox Media Group and its
businesses, please visit www.coxmediagroup.com.