Leading Car Dealership Email Marketing Techniques

If you own a dealership and are looking for new clientele, consider using CMG for your marketing team. CMG can help you:

  • Generate email campaigns

  • Expand your reach

  • Exceed your sales goals

Beating Out the Competition

In the competitive realm of car dealerships, it can be difficult to stand out from the masses. That's why you need something your competitors don't have. Email marketing is a quick and efficient way to reach your target audience at the time when they have a specific interest in what you're offering. In recent years, the utilization of digital marketing for automotive dealerships has grown rapidly as it is able to target specific audiences easier than other forms of marketing. If you represent a car dealership looking to grow, a new marketing strategy is a step in the right direction.

Car Dealership Marketing: What Should You Do?

We pride ourselves on knowing the latest developments and trends for all our clients' industries. Our extensive experience in working with auto dealerships allows us to share what approaches have proved most successful.


With 4 billion daily email users and the majority of viewers using mobile devices, capitalizing on this market is a smart choice. Dealership marketing should cater to a specific audience, using specially curated content to tell your story and peak customer interest to bring them into your dealership. While television commercials and radio ads are nice, customers are unable to interact with them in a meaningful way causing the dealership to be unable to measure how effective it was in bringing people in. Car dealership email marketing is the best way to see how well your strategy performed.


CMG will help you figure out which tactics work best for you, crafting messages that foster relationships and educate your audience. Using our extensive history in digital marketing we can help you reach your target demographic. As a dealership, it's important to maximize all opportunities to connect with customers at important points along their car buying journey. Digital marketing covers multiple platforms and countless mediums, meaning your customers will get the message any time, anywhere. Our experts will craft messages for you that will stay consistent, no matter how it's opened.

As a CMG customer, you'll have access to our database of more than 140 million email addresses. This form of marketing will quickly become a crucial aspect of your digital footprint.

Benefits & Advantages

Automotive marketing strategies can get pricey. Luckily, this method offers a low overhead. allowing you to save more for bigger projects. But the benefits don't stop there. Using automotive marketing strategies allow for:

  • Personalized content

  • Easy communication with new customers

  • Increased lead generation for your business

  • Engaging customers with the right message at the right time

  • Increased website traffic

  • Reaching segmented audiences with timely campaigns

  • Boost conversion rates with compelling messaging

  • Boost revenue by creating more selling opportunities

  • Showcase your brand story in appealing ways

  • Increase local SEO rankings

Email marketing revenue has increased exponentially since 2020 and is expected to reach $17.9 billion in 2027. According to recent studies, 77% of marketers have seen an increase in email engagement. Companies have even reported email ROIs at an impressive $36 for every $1 spent.

We Generate Real Changes Through Email Marketing to Improve Your Business.

At CMG, we're passionate about helping our clients make the most of their marketing efforts. Our goal is to help you find the best way to positively impact your bottom line.

Innovative Marketing Solutions

At CMG, we offer marketing techniques that are different from those offered by our competitors. Through cutting-edge marketing technologies we are able to dig into how the strategies you're currently using affect your profits. After our evaluation we'll take a look at your budget together, shifting it to more lucrative methods. Based on the data provided (about 360 data points per customer), CMG will create a strategy best fit to your target customers and their needs. Using customer demographics, interests, and more your car dealership email marketing will work better than ever before. Real time analytics will display just how well your campaigns are performing, allowing you to take advantage of opportunities you may have missed, and to improve on others.

Targeted Dealership Marketing

CMG services over 450 automotive clients with over 10,000 consumer conversions generated. Whether you're a mom & pop dealership, or a big-name franchise, we can help improve automotive marketing strategy results. As a local business ourselves, we know what it takes to grow. We know the importance of building a foundation within communities to gain trust and welcome them in.

CMG understands the complicated market that is the automotive industry. Our customized marketing strategies promise to be well-rounded to generate the best results possible. We're ready to help you build the strongest messages for your customers.

The Company That Gets Results - Choose CMG

CMG is an integrated broadcast, direct marketing, and digital media company, leveraging the best of television, radio, and digital services to create innovative marketing solutions for businesses all over the country. We operate in over 20 markets, helping customers solve their business needs to get results that matter. CMG reaches 52 millions consumers weekly via 100+ news outlets.

Our team will use an array of strategies to create the best plan for your business to thrive. At CMG, you can count on:

  • Passionate experts ready to walk you through strategies

  • Multiple services at hand to build a strong brand

  • Global and local expertise

  • Customized brand plans

  • Budget friendly planning

  • Tools to further your brand presence

  • Dependability

Why CMG?

CMG Local Solutions cares. Our team works hand-in-hand with you to get you the results you need. We promise to not stop until you're completely satisfied. At CMG, we strive to understand your business so we can take marketing worries off your plate. After all, each industry and company has different needs.

CMG's wide range of expertise ensures all of the best resources are available. Our team of marketers, designers, developers, and SEO experts will work hard to develop the best car dealership email marketing plan that you could have. With CMG Local Solutions, Get Noticed, Be Found, and Convert.

Let CMG take care of all your dealership marketing needs. Contact us now!

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.