Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.
Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It's a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.
Read the official news release below.
Customers Rate Company's Advertising Solutions Two-Three Times Higher on ROI
Cox Media Group Partners with Magid to Measure Advertisers' Satisfaction
ATLANTA - March 27, 2019 - Cox Media Group (CMG) completed a three-year study with Magid, a custom research company that measures customer experience and satisfaction, that examined advertiser expectations and perceptions of traditional and digital advertising at CMG. The team conducted a survey of 450+ businesses - including CMG customers and non-CMG customers - measuring interest and satisfaction of 20 different advertising products and solutions CMG offers.
The survey results showed CMG customers are more satisfied with the results of their advertising investment than those who are doing business with other companies. CMG customers rate many CMG advertising solutions at least two to three-times higher than non-CMG advertisers rate similar competitor services on ROI - differentiating CMG from its competition. These solutions include, but are not limited to, programmatic advertising, digital video, native, and traditional media.
Results of the survey also showcased that advertisers are predominately looking for a trustworthy relationship with a sales representative and the overall effectiveness of products or solutions that will drive the best possible ROI for digital advertisers across multiple platforms, including TV, radio, newspaper, cable, etc. In both of these areas, CMG satisfaction scores were higher than those of their competitors.
"Our teams have worked tirelessly to ensure our clients have the best experience and ROI with their advertising campaigns. We've invested heavily in providing best-in-class digital marketing services while utilizing a truly integrated marketing approach. We leverage our knowledge of what drives actual conversions to deliver business results for our clients," says Joe Weir, senior vice president of digital operations at Cox Media Group.
"These results are remarkable. Cox Media Group is the only group we've worked with that has seen this consistency with product satisfaction across three rounds of advertiser sentiment tracking," says Bill Day, vice president at Magid.
"This is part of the culture and commitment at Cox Media Group. Our entire team is focused on driving results for our advertisers, providing innovative solutions and being a true partner for our clients. We have a relentless focus on tracking, monitoring and optimizing every advertisers' campaign. The results of the survey show our clients agree," says Marian Pittman, executive vice president of content, digital strategy, technology and research at Cox Media Group.
About Cox Media Group Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing and digital media company. The company's operations include broadcast television stations, radio stations, daily newspapers and non-daily publications. Additionally, Cox Media Group operates the National Advertising Platform businesses of CoxReps, Gamut and Videa; and offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. For more information about Cox Media Group, please visit www.coxmediagroup.com.
About Magid Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experience