The media landscape is in the midst of a seismic shift. The proliferation of streaming devices is scattering audiences across platforms, creating new challenges for advertisers who want to connect with their ideal customers and access premium inventory. The challenge is especially acute for local advertisers. Historically, accessing high-quality inventory on the big screen meant working with a fragmented system of tools, making it tough to activate, optimize, and measure campaigns.
Now, with our new Streaming Advertising, or OTT (over-the-top) offering, we're changing the game. We've built an all-in-one solution that makes it easier than ever to connect with consumers wherever they are watching.
What sets this new offering apart?
Our new OTT solution provides a powerful, all-in-one platform designed specifically for the unique needs of local businesses. Here are the benefits of this new offering:
Precise targeting: Our targeting is as granular as you need it to be, whether it's by county, district, ZIP code, or a custom-drawn map. Reach your ideal customer with unmatched precision.
Flexibility for every budget: The big screen doesn't have to require a big price tag. Our solution is designed to work for businesses of all sizes, making premium advertising accessible to everyone.
Premium inventory is only a click away: Access high-quality, brand-safe inventory with ease, ensuring your clients' messages are seen in the best possible environments.
Fraud-free, guaranteed: We offer an end-to-end guarantee that provides comprehensive protection against fraud, including: proprietary AI-powered verification, strategic partnerships with partners like HUMAN, and direct publisher integrations.
Transparent reporting: See impressions, reach, frequency, conversions, and more—all in one place. Our transparent reporting gives you the data you need to prove ROI and build trust with your clients.
This new offering is built on a foundation of proven success. With over 30,000 campaigns running every day across 210 markets, we have the scale and experience to deliver results for businesses of any size.
As Justin Wenokur, VP of Digital Strategy for Cox Media Group, puts it: "Local media has entered an age of transformation. While traditional channels such as broadcast television continue to be a strong revenue driver, digital is growing at a much faster rate. Increased consumer fragmentation across channels and devices is creating more competition and more operational complexity. Most available advertising technology was designed for national campaigns, leaving local advertisers unheard and underserved. Our new solution directly addresses these challenges, providing a seamless, powerful, and effective way for local businesses to reach their customers."
Don't just keep up with the changing media landscape—lead the way. Contact us today to learn how our new OTT offering can help you grow your business and serve your clients better than ever before.
