Pete Stafford is the Director of Digital Product Management at Cox Media Group Local Solutions. Pete and his team are responsible for creating best-in-class, ROI generating solutions for small and medium sized businesses across the country. Pete is a consumer marketing thought leader with a proven track record, focused on driving success across brands. Pete is an analytical thinker that geeks out at any chance to use data to create efficiency and improve performance. Pete is a driven, entrepreneurial spirit, known for being a trusted advisor to clients and someone who understands the importance of working towards the larger business need; always holding himself accountable to the overarching success of his clients. Pete is a husband, a father of two boys, a sneakerhead and a baseball coach in his "spare" time.