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Solar Roof Marketing Strategies

Sunny With a Chance of Success

How to Market Your Solar Roof Business

Keep a bright business outlook with cutting-edge marketing strategies.

Keeping a steady flow of leads for your solar business takes energy—and the right mix of digital media tactics. Let's shine light on things!

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Marketing Quick Wins for Solar Roof Companies

Power up your strategy with these fast tactics.

Harnessing the right marketing approach takes time. But these tactics can help you get faster traction.

Show Up in Search

Solar roof panel installation is usually a one-and-done project. So it's even more vital to catch prospects right at the moment they're researching and deciding. Search ad campaigns can be up and running quickly to put you in front of the right people, in the right place, at the right time.

Discover Directories

Online directory listings are a quick and easy way to get the ball rolling on your online presence. These listings can boost SEO and get you in front of customers directly seeking your services.

Get Reviews in Check

Speaking of directories, make sure your online reviews and ratings are in good shape. Respond to any negative reviews to alleviate issues and solicit new reviews from satisfied customers.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Solar Installation Marketing

Just a few steps can bring a boost to your business.

Success in solar takes a lot of energy. Work smarter, not harder, with this proven plan.

Put Your Best Foot Forward

The solar roofing industry has exploded, seemingly overnight. The competition is intense and prospects are wary of fly-by-night newcomers. Make sure your website conveys your experience, expertise and capabilities. Modern design, smart UX and prominent calls to action are key to higher conversion rates.

Conquer SEO and SEM

SEO and search engine marketing are integral to success in today's competitive solar business. The right mix of both will ensure you get in front of customers right at the moment they are searching for your service. When you're "above the fold," brand awareness and sales both go up.

Help Them Research

Online research is a huge component of the solar roof sales cycle. Be your prospects' source of valuable information with educational articles, ebooks, cost-savings calculators and more. You can even gate these resources as a way to get new leads in the door. When the time comes for prospects to decide, your guidance (and brand familiarity) might sway their decision.

Build Your Brand

Speaking of brand familiarity—a strong, well-recognized name can help combat any concerns and make it easier to seal the deal with a new prospect. That's because customers who have heard your name or seen your brand before will be more likely to see you as a credible, competent vendor. Best of all, you can get razor-sharp targeting through brand-friendly channels like display, TV and radio.

Leverage Good Reviews

After a successful job, don't hesitate to solicit your customer for a review or two on your rating sites or directories. This can go a long way in convincing new prospects that they can trust your business. What's more, it can boost SEO and you can use reviews and ratings to bolster the message in your ad campaigns.

Solar Roofing Marketing Trends

Shine some light on the latest digital approaches.

Solar is an extremely competitive field, and CPC and customer acquisition costs are soaring. But digital marketing is necessary to succeed. That's why it's vital to find a partner who can guarantee ROI and cost efficiency.

Search ad CPC for home services keywords can exceed $40

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

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New Clicks and Leads from Solar Campaign

Long Island Power Solutions was spending too much time handling its own social media advertising. CMG implemented an integrated marketing strategy that included YouTube, Facebook, video and radio.

30+ New Leads

We were able to increase overall brand awareness and generated 30+ leads during their campaign that ran over a couple months. Overall results included 720,000+ impressions and 1,600+ clicks.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your solar installation business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your solar marketing strategy in the right direction. Fill out the form to get started.

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Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.