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Roofing Marketing Strategies

Stay on Top With the 
Right Marketing Mix

How to Market Your Roofing Business

Discover the tactics that will keep your business covered and your pipeline full.

Your business literally keeps a roof above your customers' heads. To keep one above yours, you need to constantly keep new prospects coming in. It's starts with a strong online presence and smart, multichannel marketing to get you in front of the right people at the right time. Let's cover the basics!

a yellow house with a red roof

Leading roofers are embracing the digital marketing landscape.

"CMG Local Solutions has managed our advertising since March 2017, and we've seen consistent year-over-year growth ever since. What sets CMG apart from others we've worked with is their focus on the big picture for our company. The team stays focused on what's most important to our bottom line and truly looks out for our best interests. If you want a digital and traditional advertising expert who is committed to helping your business grow instead of just getting the next 'sale,' CMG is the company to work with."

Roofing Company

"We got a massive commercial lead from our Facebook campaign. I can say that the quality of leads here is better than we've ever seen."

Latite Roofing

Marketing Quick Wins for Roofing Companies

Elevate your business, fast, with these tactics.

Starting from the ground up with a new roofer marketing strategy takes time. But these quick wins can help patch any urgent holes.

Stay Top of Mind

Roofing maintenance is crucial—and your customers need to know it. Set up automated emails that remind them when it's time for another checkup or maintenance appointment, timed based on previous service dates.

Bet There When They Need You

Thanks to new targeting technologies, digital ads can help you get in front of people who need your service now (or very soon). Campaign implementation is fast and easy with help from a skilled partner.

Convince Them on Social

Share shocking and visually engaging "before and after" stories as a way to stop new prospects mid-scroll—and remind them of the importance of a solid roof!

Suggested Services


Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Roofer Marketing

Just a few steps can take you all the way to the top.

Finding new prospects for your roofing business—and keeping the current ones—requires strategic planning. Use this step-by-step plan to get on the right track.

Make Your Website Work Harder

Assuming your website is in good working order, it's time to supercharge it for the search engines. This requires a smart keyword strategy, content development and technical fine-tuning. It takes continuous work but pays off when your roofing company appears first in a customer's search.

Build Your Brand

Unfortunately, roofing work is a fairly infrequent need in the home ownership cycle. That's why it's important to build your brand's foundation from the start. That way, when the need does arise, customers will remember your name. New campaign options for connected video, social and display ads allow for sharper targeting than ever—even among your current customer base.

Beat Out the Competition

When customers search for roofing companies in their area—either via search engines or on home services sites—your competitors are there. Beat them in the race to the top with a smart PPC (pay-per-click) ad strategy. A strong partner can help you ensure strong return on your media investment.

Nurture Your Leads

Once you have new leads, it's time to treat them right. A customer might spend several days or even weeks collecting information and quotes from several different roofers—during which time you can help sway their decision. In addition to follow-up from your sales team, put leads into an automated email drip campaign—featuring educational materials to establish your roofing company as a leading authority.

Leverage Happy Customers

After a successful roofing job, strike while the iron is hot. Ask your customers to write a review or two on your rating sites of choice (Google, Yelp, etc.). This can go a long way in convincing new prospects that they can trust your work—and can even help with SEO. Plus, you can leverage reviews and ratings in your advertising campaigns.

Roofing Marketing Trends

Roofers need smart digital marketing strategies to stay ahead.

Rising customer acquisition costs can seem scary, but roofers must use smart digital marketing strategies to succeed. Find a partner who can help you get strong ROI and cost-efficiency.

Search ad CPC for home services keywords can exceed $40

The average cost per lead for home improvement and repair services is $85

a couple of men on a roof

Roofer Sees Double-Digit Growth

Latite Roofing was about to rebrand and their business goals were shifting. They needed a strategy to drive leads for residential new roof and reroof services. They were also looking for a new digital advertiser who could deliver real results. CMG delivered a detailed display and social strategy to support the rebrand.

48% YoY Growth

Latite saw +48% overall YoY growth due to the campaign success. Throughout the partnership the client gave constant feedback about how impressed they were with the CMG team.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your roofing business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your roofing business marketing strategy in the right direction. Fill out the form to get started.

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.