Roof Cleaning Marketing Strategies

Take advantage of seasonal risks—like upcoming rainy seasons—to remind current customers (via email or SMS) that they need a roof cleaning. Combine the message with special offers for a higher conversion rate.

When in need of roof cleaning or maintenance, most people will head straight to their search engine of choice. Run a campaign in your local market/s to ensure you show up at the top.

Contact recent past customers to ask for an online review (be sure to give them links to your platform of choice). You can even incentivize them with a discount on their next cleaning.

Roof cleaning may be something that customers put off until it becomes an urgent need; other times, they might not be sure they need it at all. Either way, removing the friction from the scheduling or estimating process will help close more prospects. Make sure your websites and online forms/scheduling tools are simple and easy to navigate. That way, when you start putting money into lead generation, you'll enjoy higher conversion rates.

Speaking of conversions: More leads mean more chances to grow your customer base. In the highly competitive home services industry, you'll need several channels and tactics to keep leads flowing and optimize your investment. An expert partner can help you find the right mix—likely including search ads, directory marketing, display, social and even TV and radio.

As mentioned, some homeowners might not know the importance of regular roof cleaning and maintenance. Creating educational content about the importance of roof cleaning (blogs, ebooks, calculators and more) can help boost your SEO scores, draw in new customers and position your company as an expert in the space. You can even gate this content as lead bait—you'll get a foot in the door and they'll get an education!

Don't rely solely on last-minute searches for roof cleaning services. Build your brand over time with brand-friendly advertising channels like OTT, social, display and radio. Then, when customers are in need of a clean, they'll gravitate toward your business because they'll recognize the name.

Before the business starts rolling in, have a plan to solicit, manage and leverage good reviews. Use automated emails to get new reviews soon after a new job; try monitoring software or manual processes to check and respond to reviews; finally, use these reviews and testimonials as trust signals on your website and in your advertising campaigns.