Painting Contractor Marketing Strategies

Do any past customers need a fresh coat or want to try a new color on for size? The answer is likely yes. Start with an email or SMS campaign to them to drum up some quick business.

For any home service, most consumers turn to search engines first. If you appear on top (thanks to the right mix of PPC and SEO), you'll be more likely to win the job.

Boost your use of existing ratings and reviews by using them in your advertising and other marketing efforts. This important trust signal can help boost your campaign results.

Securing larger jobs can be a solid route to success in the painting business. To do that, you'll need to look the part, with a website that is clean; easy to use and navigate; contains the answers prospects are seeking; and is effective at capturing leads (thanks to easy forms and compelling calls to action).

Social users love the satisfying visual of a paint job done right. Take time lapse videos of jobs in action and exciting before-and-after shots. When well-edited and put to trending music, they'll have a shot at thousands of eyeballs. A good social profile also acts as a trust signal to new prospects.

If you're relying on references and word-of-mouth, it may be time to widen your circle. In fact, the latest digital advertising channels can be an extremely efficient way (both in terms of cost and time) to grow. Make sure to explore multiple platforms and formats—from search and display to social and OTT.

Play the long-game by building your list of prospects over time. They may not book a painting job immediately, but you can stay top of mind with them via automated email and digital advertising. Use high-value gated content and/or compelling offers (discounts on service; painting how-to guides, etc.) to capture new emails.

A single negative review can cause a new prospect to skip over your business. Especially when it comes to services like painting—which customers have to live with for years to come—a good online reputation is critical. Be sure to ask customers to write reviews; then, have a plan for continuous, regular monitoring of your reviews and ratings across the web (either through manual check-ins or with monitoring software).