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Painting Contractor Marketing Strategies

Brush Up On 
Your Digital Marketing 

How to Market Your Painting Business

Freshen things up with a smart marketing strategy.

Marketing your painting business probably doesn't require a clean slate—maybe just a little touch up. See the latest approaches to digital marketing that can have big impact. Let's get rolling!

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Marketing Quick Wins for Painting Business

Use these tactics for a quick, smooth start.

The painting business moves fast—and so do these quick-win tactics. Use them to get things rolling on your digital marketing efforts.

Check in With Past Customers

Do any past customers need a fresh coat or want to try a new color on for size? The answer is likely yes. Start with an email or SMS campaign to them to drum up some quick business.

Be in Their Search

For any home service, most consumers turn to search engines first. If you appear on top (thanks to the right mix of PPC and SEO), you'll be more likely to win the job.

Put Reviews to Use

Boost your use of existing ratings and reviews by using them in your advertising and other marketing efforts. This important trust signal can help boost your campaign results.

Suggested Services

SEO + PPC + SEM + OTT

Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Painting Services Marketing

Start with a quick primer for marketing success

Painting business success requires just the right marketing mix. Follow this step-by-step process for beautiful, lasting results.

Assess Your Website

Securing larger jobs can be a solid route to success in the painting business. To do that, you'll need to look the part, with a website that is clean; easy to use and navigate; contains the answers prospects are seeking; and is effective at capturing leads (thanks to easy forms and compelling calls to action).

Show Off on Social

Social users love the satisfying visual of a paint job done right. Take time lapse videos of jobs in action and exciting before-and-after shots. When well-edited and put to trending music, they'll have a shot at thousands of eyeballs. A good social profile also acts as a trust signal to new prospects.

Seek New Opportunities

If you're relying on references and word-of-mouth, it may be time to widen your circle. In fact, the latest digital advertising channels can be an extremely efficient way (both in terms of cost and time) to grow. Make sure to explore multiple platforms and formats—from search and display to social and OTT.

Build Your List

Play the long-game by building your list of prospects over time. They may not book a painting job immediately, but you can stay top of mind with them via automated email and digital advertising. Use high-value gated content and/or compelling offers (discounts on service; painting how-to guides, etc.) to capture new emails.

Keep a Good Reputation

A single negative review can cause a new prospect to skip over your business. Especially when it comes to services like painting—which customers have to live with for years to come—a good online reputation is critical. Be sure to ask customers to write reviews; then, have a plan for continuous, regular monitoring of your reviews and ratings across the web (either through manual check-ins or with monitoring software).

Painting Business Marketing Trends

Here's a fresh coat of insights for your marketing planning.

Home services—including painting services—require significant investments in digital marketing to go strong. But to make sure your dollars are working harder, find an expert partner with proven ROI.

Search ad CPC for home services keywords can exceed $40

The average cost per lead for home improvement and repair services is $85

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Get FREE Custom Insights

We have inside information on the audience and market trends affecting your painting business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your painting marketing strategy in the right direction. Fill out the form to get started.

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logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.