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Landscaping Marketing Strategies

The Grass is Greener 
With the Right Marketing

How to Market Your Landscaping Business

Grow your business with the right marketing mix.

How's your sales landscape looking? If it could use some improvement, it might be time for a new approach to digital marketing. Discover how the latest strategies and tactics can bring in new business effectively and cost-efficiently. Let's get growing

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Leading landscapers are embracing the digital marketing landscape.

"We were able to run the business and manage sales because our rep and the team behind them did their job and took care of everything regarding marketing. They were a true partner to our success in 2020."

Jon Beason, Owner, broken Arrow Lawn & Garden

"We consider CMG Local Solutions to be an extension of our marketing team. They thoroughly understand our business and customer and are able to incorporate this knowledge with their digital expertise to create effective campaigns that deliver results."

Vice President of Marketing, Pike Nurseries

Marketing Quick Wins for Landscaping Companies

Pick the low-hanging fruit to get immediate traction with your marketing efforts.

Growing your business takes time and patience. But there are a few marketing tricks that can get almost immediate results.

Take Advantage of the Season

Rain or shine, a seasonally relevant digital campaign can catch their eye. Create offers or discounts for new customers related to the current season to instill urgency.

Show it on Social

A beautiful landscaping project can provide stunning visual content. When done well, reels, videos and other engaging visual content can spread organically beyond your following. Put a paid push (social ads) behind it for an even wider reach.

Promote Good Reviews

News of a good landscaper spreads quickly. Amplify organic word-of-mouth by using good ratings and reviews in your advertising and other marketing efforts.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Landscaper Marketing

The opportunities are lush with the right marketing plan.

The best landscapers have a well-manicured plan. Follow these steps to ensure your marketing investment has everything it needs to thrive.

Check Your Online Presence

The landscaping business relies heavily on word of mouth. If a customer recommends you to their neighbors, you're golden ... unless they see a bad review first. All it takes is one negative comment to cause a prospect to veer away from giving you and your crew a chance. Implement a plan—either manually or with social listening software—to constantly monitor and respond to online reviews.

Don't Forget Social

Customers interested in larger-scale landscaping projects will want to see visual proof that your company has what it takes. Your website is a good place to do this, but don't forget about social, too. Make sure your social page profiles show off your best work, front and center.

Widen Your Circle

Some Landscaping companies rely too heavily on word-of-mouth or traditional tactics like flyers and door hangers to expand their customer base. Grow more quickly with targeted campaigns—including paid search, display and social media advertising. Pair your ads with a first-time-customer offer they can't refuse to sweeten the deal.

Secure The Review

Just as monitoring your social presence is important, so is soliciting more positive reviews and ratings. After a successful job, ask your customers to provide a review on your rating site of choice, and remind them with follow up emails if necessary. When selling to new prospects, keep a list of local happy customers in your back pocket to seal the deal.

Cultivate Your Brand

Even for more commoditized landscaping services like lawn care, a strong, memorable brand will give you an edge on the competition. If new prospects have heard your name or seen your logo, they're more likely to find you credible. To build your brand, use display ads, TV and radio—all of which can now be extremely targeted to your market and ideal customer base.

Landscaping Marketing Trends

Cultivate stronger business outcomes with insights on marketing trends.

From service on-demand to paid search, landscaping pros have amazing new ways of reaching more customers. But it's important to work smarter to yield real results and strong ROI.

Search ad CPC for home services keywords can exceed $40

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

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Get FREE Custom Insights

We have inside information on the audience and market trends affecting your landscaping business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your landscaping business marketing strategy in the right direction. Fill out the form to get started.

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Google Ads Partner
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logo, company name
graphical user interface, application, Word
logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.