Landscaping Marketing Strategies

Rain or shine, a seasonally relevant digital campaign can catch their eye. Create offers or discounts for new customers related to the current season to instill urgency.

A beautiful landscaping project can provide stunning visual content. When done well, reels, videos and other engaging visual content can spread organically beyond your following. Put a paid push (social ads) behind it for an even wider reach.

News of a good landscaper spreads quickly. Amplify organic word-of-mouth by using good ratings and reviews in your advertising and other marketing efforts.

The landscaping business relies heavily on word of mouth. If a customer recommends you to their neighbors, you're golden ... unless they see a bad review first. All it takes is one negative comment to cause a prospect to veer away from giving you and your crew a chance. Implement a plan—either manually or with social listening software—to constantly monitor and respond to online reviews.

Customers interested in larger-scale landscaping projects will want to see visual proof that your company has what it takes. Your website is a good place to do this, but don't forget about social, too. Make sure your social page profiles show off your best work, front and center.

Some Landscaping companies rely too heavily on word-of-mouth or traditional tactics like flyers and door hangers to expand their customer base. Grow more quickly with targeted campaigns—including paid search, display and social media advertising. Pair your ads with a first-time-customer offer they can't refuse to sweeten the deal.

Just as monitoring your social presence is important, so is soliciting more positive reviews and ratings. After a successful job, ask your customers to provide a review on your rating site of choice, and remind them with follow up emails if necessary. When selling to new prospects, keep a list of local happy customers in your back pocket to seal the deal.

Even for more commoditized landscaping services like lawn care, a strong, memorable brand will give you an edge on the competition. If new prospects have heard your name or seen your logo, they're more likely to find you credible. To build your brand, use display ads, TV and radio—all of which can now be extremely targeted to your market and ideal customer base.