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Kitchen Remodeling Marketing Strategies

Cook Up a New 
Marketing Strategy

How to Market Your Kitchen Remodeling Company

Make over your approach to marketing with new digital tactics.

Capitalize on strong demand for remodeling jobs—and build your business for years to come—with a smart mix of marketing channels. With the right approach, you'll get in front of the right customers at the perfect time. Let's get a refresher!

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Leading kitchen remodeling companies are embracing the digital marketing landscape.

"Since 2014, S&W Kitchens has continued to team up with CMG Local Solutions for our digital advertising. The mix of products has changed as our budget has increased — because CMG Local Solutions has helped our business grow! Throughout, the team has adapted to our needs and the market, which is changing at breakneck speed."

S&W Kitchens

Marketing Quick Wins for Kitchen Remodeling Companies

Spruce things up—quickly—with these 3 tactics.

A new kitchen isn't built in a day—and neither is your marketing plan. But these quick wins will help you get traction.

Be There at the Right Time

The average homeowner doesn't do a kitchen remodel often. New ad targeting technologies can help you get in front of people who are contemplating a remodel now (or soon), with fast campaign implementation.

Show Off On Social

Kitchen Envy is real! New prospects will likely be browsing social media channels for inspiration, so make sure your profile page has something worthy of a save. Sponsor your social posts for an even wider reach.

Boost Reviews Now

Reach out to recent past customers to ask for an online review. Then use these reviews on your website and advertising campaigns.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Kitchen Remodeling Marketing

Design the right approach to build on business goals.

A good plan is vital for marketing success. Take these 5 steps to get there.

Beautify Your Site

The kitchen remodeling business is based in aesthetics, so make sure your website is modern and visually appealing. Just as important, it should be fast, easy to navigate and contain strong calls to action and forms to allow visitors to reach out and request a bid.

Guide Your Prospects

The kitchen remodel process can be long—even before demolition day. Usually, it starts online, with homeowners seeking design inspiration, logistical information and more. Grab their attention early with high-quality gated content on the topics they'll be researching. Be sure to promote this content with ad campaigns (see step 3). They'll get an education, you'll get the lead!

Widen the Prospect Pool

The more leads, the more potential new customers. Remodeling services are highly competitive, so you'll need several channels and tactics to keep things flowing. To find the right mix, you'll need to experiment with search ads, directory marketing, display, social and even TV and radio.

Keep Them Engaged

Since it might take your prospects weeks or even months to pull the trigger on a kitchen remodel, you'll need to stay on their radar to win the job. Put new leads into automated email drip campaigns and implement retargeting campaigns on your digital advertising channels. Don't get discouraged—it usually takes dozens of touchpoints to achieve conversion.

Plan for Reviews

Before a job even begins, have a plan to solicit, manage and leverage good reviews. You can automate this process with email and SMS marketing, monitoring software and more. Just be sure to stay on top of new reviews so you can manage and respond accordingly. Finally, use these reviews as trust signals on your website and in your advertising campaigns.

Kitchen Remodeling Marketing Trends

Update your marketing knowledge with these digital trends and insights. 

The remodeling industry is picking up speed—and going digital! Stay ahead of the competition with a partner who has a proven track record of strong marketing ROI.

Search ad CPC for home services keywords can exceed $40

The average cost per remodeling lead is $85

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Kitchen Remodeler Sees 500+ Calls in 1 Year

Platinum Kitchens & Design wanted to grow its business by generating more high-quality leads. CMG proposed an integrated program that would communicate with consumers in all phases of the buying cycle. Their marketing strategy included PPC, GDN display, remarketing, Yext, WSB Radio and B98 Radio.

Leads Tripled

Total leads tripled throughout the year, for a total of 500+ leads by the end of the campaign. Website traffic and returning visitors increased, with the majority of traffic coming in through the search campaign. Web sessions increased by 134%, users increased by 103%, and pageviews increased by 70%. This is twice the amount of traffic they received in the previous year. Since partnering with CMG six years ago, revenue has increased 614%.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your kitchen remodeling business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your kitchen remodeling marketing strategy in the right direction. Fill out the form to get started.

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.