Home Cleaning Marketing Strategies

Offer new prospects a deeply discounted or first-time-free cleaning offer. Boost the reach of this offer with direct-response ad campaigns to your target market.

If you aren't already, ask all of your current customers to post reviews or ratings on your platform of choice. Then leverage these reviews and testimonials in new campaigns.

As in Quick Win #1, you can use an offer or discount to win back customers who haven't used your services in a while. Make sure you keep your email and phone number database up to date for this purpose.

First, make sure your scheduling system is in order. Whether you use your website or a third-party app, it pays to make sure customers can easily book a cleaning with you, online and on demand. Removing friction from this process will ensure higher conversion rates on valuable leads.

Cleaning content is all the rage! From before-and-afters to timelapses and cleaning hacks, accounts and videos are going viral as we speak. Make your own and post it on your social channels on a regular cadence. Don't forget the hashtags!

Positive reviews and ratings are the lifeblood of home cleaning businesses. Customers must trust you in their home, so it's important to put time and effort into building your online reputation. Always ask customers to write reviews soon after their first cleaning, and maintain a comprehensive profile and listing on review sites.

Many home cleaning services rely very strongly on word-of-mouth or traditional tactics like flyers and door hangers to win new customers. But your business can grow much faster with targeted advertising—from search and display to radio, TV and social media. Pair your ads with a great offer to boost conversion rates.

Instead of relying on last-minute searches for home-cleaning services, build your brand overtime within your chosen market/s. When customers are in need of a clean, they'll gravitate toward businesses that they recognize by name or visual branding. New connected video, social and display ad technologies let you hone in on specific audiences for better ROI and less waste.