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Bathroom Remodeling Marketing Strategies

Give Your Marketing 
A Makeover

How to Market Your Bathroom Remodeling Company

Smash your goals with a new approach to digital marketing.

If your business isn't where you want it to be, it may be time for an update. Bathroom remodeling contractors need a strong mix of marketing tactics to compete in today's competitive, online world. Let's get building!

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Leading bathroom remodeling companies are embracing the digital marketing landscape.

One remodeling company in Tulsa, OK was able to attribute a 700% return on invesment just 3 months into their digital markting campaign.

Marketing Quick Wins for Bathroom Remodeling Companies

Follow these tactics for a fast refresh.

Getting your marketing strategy in order can be a long-term project. Start with these quick wins for fast traction.

Get the Timing Right

For the average consumer, bathroom remodels are few and far between. Cutting-edge ad tech can hone in on people who are contemplating a remodel now (or soon); and campaign implementation is fast.

Spruce Up Social

Everyone loves a good makeover story! Showcase your bathroom remodel projects on your social media channels and add more regularly. Use sponsored content to get a wider reach.

Drum Up Reviews

Contact recent past customers via email or SMS campaigns and encourage them to write you an online review. Be sure your website has these happy customer stories front and center.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Bathroom Remodeling Marketing

Build the right marketing approach with this approach.

Plan, design, build. This 5-step plan makes marketing easier.

Spruce Up Your Website

Is your bathroom remodeling website in good working order? A clear, concise and easy-to-navigate website is table stakes. And since bathroom remodeling is a business rooted in aesthetics, make sure your web design is modern and visually appealing. Finally, make sure you have strong calls to action and forms to allow visitors to reach out and request a bid.

Help Them With Research

The buyer's journey for a bathroom remodel can be quite long. Oftentimes, it starts with some online research. Homeowners might looks for design inspiration, then dive deeper into logistical topics like plumbing, fixtures and more. Catch them at the top of the funnel with high-quality gated content on the topics they'll be researching. They'll get an education, you'll get the lead!

Expand Your Prospects

Speaking of leads, you could use more of them! In the the highly competitive home services industry, you'll need several channels and tactics to keep new business strong. There's no one silver bullet, so experiment with search ads, directory marketing, display, social and even TV and radio.

Nurture Those Leads

As mentioned, your prospects may take weeks or even months to pull the trigger on a bathroom remodel. That's why it's crucial to nurture the leads that come thanks to steps one, two and three. When leads come in, put them immediately into an automated email drip and consider ad retargeting campaigns. You'll likely need several touchpoints with a lead before they're ready to convert.

Manage Your Reputation 

Positive reviews and ratings are like gold for your bathroom remodeling business. Customers need to know they can trust you with a critical element of their home construction; so it's important to put time and effort into cultivating and responding to online reviews. Strike while the iron is hot—soliciting reviews immediately after a successful project.

Bathroom Remodeling Marketing Trends

Freshen up on your digital marketing knowledge with these trends and tips. 

The remodeling industry is going strong—and digital! Keep up with a partner who can ensure your cost per lead stays manageable and your ROI strong.

Search ad CPC for home services keywords can exceed $40

The average cost per remodeling lead is $85

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Boston Home Improvement Company See Increased Calls

A Boston home improvement company wanted to improve its search position, increase click through rate and generate more leads. CMG implemented a comprehensive search strategy utilizing effective targeting, keyword optimization and budget adjustments.

2,077 form fills and 888 calls

After a year of following the recommended strategy, the client increased their click-through rate by 20%; website visitors from paid search campaigns stayed on the client's website for 29% longer than average website visitors; and conversions and calls increased.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your bathroom remodeling company.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your bathroom remodeling marketing strategy in the right direction. Fill out the form to get started.

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Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.