Rehabilitation Marketing Strategies

If a patient needs physical rehab, they'll either start with a doctor's recommendation, or they'll turn to good old Google. If they do the latter, you'll want to be sure you pop up at the top with a local paid search campaign.

Patients want to know they're in good hands for their rehabilitation journey. Check to make sure your reviews are up to par, and work with a partner who can advise on how to improve them, if need be.

Physical therapists and rehab center managers are full of knowledge and tips that can be shared on your social channels to widen your reach. It will also help build credibility and positive perception.

If it's been a while and your website needs a refresh, this is a great place to start. You'll want to make sure your site is modern, clean, fast and easy to use—and that it conveys your brand story well. Consumers will appreciate additional functionality like online appointment scheduling. Finally, make sure it's search-engine-optimized.

Speaking of SEO, this is a big piece of the marketing puzzle. Since people will find you first online, the higher you appear in the search engines, the more likely you are to get a patient's business. A smart combination of local paid search and SEO is ideal, but work with an expert who knows what they're doing for best results.

Physical rehabilitation centers work to get patients back to their normal activities. So once your patients "graduate", make sure you have a steady flow of new ones to replace them. Multi-channel advertising—including search, social and display—can help you target specific audiences and locations for best results.

As mentioned, brand reputation matters in the physical rehabilitation business. In addition to the aforementioned reputation management, you can use your various advertising channels to get your name out there and boost credibility. Some strong brand-building channels include local radio, connected TV, social and display.

Customer acquisition through all channels and in all industries is creeping up. You'll need a marketing partner who can not only keep you cost efficient, but help with analytics and attribution so everyone can see the full picture: which channels are performing best, how they work together, and what messages are resonating.