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Rehabilitation Marketing Strategies

Rehab Your

How to Market Your Rehabilitation Center

Get back in shape with this strategic plan

Physical rehabilitation centers are a booming business. And new digital technologies and tactics are making it easier to capitalize on the opportunities. But you'll need an experienced partner for a customized, multi-channel marketing plan. Let's get moving!

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Marketing Quick Wins for Rehabilitation Centers

Getting in fighting shape starts with a single step.

It takes time to build a thriving rehabilitation business. But you can see early results with these quick wins.

Start With Local Search

If a patient needs physical rehab, they'll either start with a doctor's recommendation, or they'll turn to good old Google. If they do the latter, you'll want to be sure you pop up at the top with a local paid search campaign.

Manage Your Reviews

Patients want to know they're in good hands for their rehabilitation journey. Check to make sure your reviews are up to par, and work with a partner who can advise on how to improve them, if need be.

Influence Your Audience

Physical therapists and rehab center managers are full of knowledge and tips that can be shared on your social channels to widen your reach. It will also help build credibility and positive perception.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Rehabilitation Center Marketing

Ease the pain of marketing stress with this approach.

Your operations can be complicated, but marketing success doesn't have to be. Work this 5-step plan—and find a partner you trust to help.

Rehab Your Website

If it's been a while and your website needs a refresh, this is a great place to start. You'll want to make sure your site is modern, clean, fast and easy to use—and that it conveys your brand story well. Consumers will appreciate additional functionality like online appointment scheduling. Finally, make sure it's search-engine-optimized.

Start with SEO

Speaking of SEO, this is a big piece of the marketing puzzle. Since people will find you first online, the higher you appear in the search engines, the more likely you are to get a patient's business. A smart combination of local paid search and SEO is ideal, but work with an expert who knows what they're doing for best results.

Keep Things Busy

Physical rehabilitation centers work to get patients back to their normal activities. So once your patients "graduate", make sure you have a steady flow of new ones to replace them. Multi-channel advertising—including search, social and display—can help you target specific audiences and locations for best results.

Build Up Your Brand

As mentioned, brand reputation matters in the physical rehabilitation business. In addition to the aforementioned reputation management, you can use your various advertising channels to get your name out there and boost credibility. Some strong brand-building channels include local radio, connected TV, social and display.

Pay Attention to Attribution

Customer acquisition through all channels and in all industries is creeping up. You'll need a marketing partner who can not only keep you cost efficient, but help with analytics and attribution so everyone can see the full picture: which channels are performing best, how they work together, and what messages are resonating.

Rehabilitation Center Trends

These trends are coming in strong.

With digital marketing technologies you can target the right audiences for your rehabilitation center—and deliver the messages they need to trust and choose your business.

71% of patients use online reviews as the very first step to finding a new practice/doctor

55% of all physical therapy patients are over 65

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We helped a physical therapy franchise increase new patients by 18% in just 6 months, which resulted in 105 new patients!

18% increase in new patients in 6 months

The franchise also saw a 20% lift in organic traffic to their website.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your rehabilitation business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your rehabilitation center strategy in the right direction. Fill out the form to get started.

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