Pharmacy Marketing Strategies
Your Marketing Rx
How to Market Your Pharmacy Business
Maintain a healthy business with modern digital marketing practices.
To compete with the big guys, smaller, independent pharmacies must ramp up their marketing strategies. It takes smart, cost-efficient tactics and expert guidance to win. Let's fill this Rx!
Marketing Quick Wins for Pharmacies
Boost marketing health quickly with these tactics.
Whether your pharmacy is new or has been around for years, these quick tactics can give business a boost.
Appear in Their Searches
When customers need to fill a prescription or get a specialty medical item, they'll likely do a quick Google search. You can stay on top with a strategic local search campaign. Work with experts to ensure you can compete with the big chains cost-effectively.
Get Your Profiles Straight
Customers may also be searching for your business/name directly, and in that case, you'll want to make sure your business profiles are complete and up to date. Don't forget to check the reviews!
Manage Your Rep
Speaking of reviews, they're important! Especially for independent pharmacies who won't have the household name recognition. If your reviews need work, enlist an expert partner to help.
Suggested Services
SEO + PPC + SEM + OTT
Primary Key Performance Indicator
Form Fills + Phone Calls
Recommended Time Frame
9 Months
A Step-By-Step Guide to Pharmacy Marketing
This plan is just what the doctor ordered.
You job is to help people feel better. But if marketing is giving you a headache, we have just the prescription. This plan takes the pain out of things.
Assess Your Digital Presence
As mentioned in Quick Win #2, it's crucial to have a strong, clear presence when people do map searches for pharmacies near them. This means that all information is clear and present, images are inviting, reviews are glowing, and your website is in good working order. If you need help in this area, don't hesitate to call in the pros.
Start Local SEO
Speaking of searches, you'll need a plan in place to show up closer to the top. It's hard to compete with the large national chains, so if you're an independent or local/regional pharmacy, you'll need an expert POV on how to target efficiently and cost-effectively. This will likely involve a strategic combination of local SEO and SEM (paid search).
Widen Your Reach
You may be the neighborhood pharmacy of choice for your regulars, but targeted media buys—including paid social, search, display, connected TV and radio—can help you widen your reach and draw in new customers.
Bring Them Back
Once you have new customers flowing in, keep them coming back with a strategic mix of email, SMS and retargeting ads. Promote special offers, coupons and new products to add urgency and incentive.
Make Brand a Priority
As mentioned, it can be hard to compete with the brand-building machines of the big guys. But that doesn't mean you can't build a name for yourself in your local community. Connected TV, radio and OOH advertising are great ways to do that—and inspire trust and positive perceptions.
Pharmacy Marketing Trends
New trends take the pain out of your marketing efforts.
Leveraging digital tools—both in pharmacy operations and in marketing—will help pharmacies stand the test of time and leverage already satisfied current customers.
Amazon Pharmacy launched in 2020, underscoring the digitization of the industry
More than two-thirds of people would recommend their current pharmacy to a friend or colleague
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your pharmacy business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your pharmacy marketing strategy in the right direction. Fill out the form to get started.
