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Cosmetic Surgery Marketing Strategies

Digital Success is a Beautiful Thing

How to Market Your Cosmetic Surgery Practice

Things are looking good with these modern digital tactics.

The cosmetic surgery business is intensely competitive, especially in key markets. And the path to success is digital—with smart marketing tactics that can help you level up. Let's take a look!

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Leading cosmetic surgeons are embracing the digital marketing landscape.

"I am impressed with the amount of leads that have came in [since we started] as well as their communication. The communication AND dedication. During the pandemic, we had seen the highest number of new patients…ever!"

Cosmetic Surgery and Services Facility

This client saw 1400% patient growth since begininning this campaign.

Marketing Quick Wins for Cosmetic Surgeons

Give your digital presence a fast makeover.

Your practice isn't built overnight. But success can come quicker with there fast, easy tactics—no matter how long you've been in business.

Start With Search

A targeted local search campaign is a good way to get some fast traction. You'll get in front of people who are actively looking for your plastic surgery services.

Protect Your Reputation

Those seeking cosmetic surgery will want to make sure they're in good hands—and online reviews are the first place they'll look. Make sure yours are in order. If not, enlist an expert to help improve them.

Show Results On Social

Plastic surgeons everywhere are finding viral success on social media. It's the perfect place to show off successful results. You get faster success with your social efforts through a paid campaign.

Suggested Services


Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Cosmetic Surgery Marketing

Get stunning results in as few as 5 steps.

The plastic surgery business isn't always glamorous—it takes hard work and years to build a reputation. But with this marketing plan, you'll be well on your way to beautiful results.

Consider a Website Nip/Tuck

Your patients come to you to improve their first impression—but what about yours? Your website is your digital front door, and usually the first part of you that prospective clients see. Make sure it's functional, easy to navigate and accurately represents your brand. Also consider online scheduling options for initial consultations or follow-up appointments.

Focus on SEO

You'll get lots of new leads from search engines—if you're appearing near the top of key searches, that is. Use SEO and SEM strategies—plus an expert partner—to nail this element. And don't forget your business's search profile.

Use Your Best Assets

(Your current and past patients, that is!) Success stories are vital to a successful plastic surgery practice—in the form of social media fodder, good reviews/ratings and new patient referrals. Make sure you have a plan to make the most of them in your marketing.

Boost Your Brand

As a cosmetic surgeon, you are your brand! You can position yourself as a thought leader on social media, use Connected TV and radio to build familiarity and even leverage OOH (billboards) to help boost recognition and credibility with new prospects on the hunt for your services.

Consider Attribution

Once you have all of your marketing programs and channels in place, it's vital to focus on analytics to determine ROI. But identifying which tactics are working best isn't always easy. That's because your patients will have multiple interactions with your brand before they convert. Work with an expert partner who can set up a multi-touch attribution strategy to deliver the true, full picture.

Cosmetic Surgery Trends

Knowledge is power and these trends hold key insights.

Technology is touching every aspect of the healthcare industry, including cosmetic surgery. In addition to changes in your practice, the way you communicate and market to patients is changing as well.

71% of patients use online reviews as the very first step to finding a new practice/doctor

90 percent of patients who used any type of digital health tool rated their experience as good

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A well established Plastic Surgery Center in Long Island saw 85 new patient forms fills and an increase in web trafiic.

70% of increased traffic from CMG's campaign

70% being attributed to CMG's campaign.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your plastic surgery practice.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your cosmetic surgery marketing strategy in the right direction. Fill out the form to get started.

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Google Ads Partner
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logo, icon
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graphical user interface, application, Word
logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.