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Healthcare Franchise Marketing Strategies

Maintain a Healthy 
Marketing Mix

How to Market Your Healthcare Franchise Business

Find the perfect cure to beat the competition.

As a healthcare franchisee, you have a lot more to worry about than marketing. Still, the competition is fierce, and getting new patients through the door is crucial. You'll need the right marketing mix to do that—while building trust and maintaining your reputation. Let's check up on things!

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Leading healthcare franchisees are embracing the digital marketing landscape.

We helped a physical therapy franchise increase new patients by 18% in just 6 months, which resulted in 105 new patients!

18% in just 6 months

The franchise also saw a 20% lift in organic traffic to their website.

Marketing Quick Wins for Healthcare Franchises

Get in tip-top shape quickly with these tactics.

Healthcare is a complicated, difficult business. But there are some tactics that can get your franchise location quicker traction.

Be There When They Need You

Home care, eye care, hearing care, urgent care and beyond—no matter what segment your healthcare franchise business covers, getting a new patient through the door could depend on a single search. Implementing a strong local search advertising campaign is fast and easy with the right partner.

Get Your Rep in Check

Before you start investing heavily in marketing, make sure your online reputation is solid—or have a strategy to start improving it. Start by taking a look at reviews and responding too/remedying any negative comments. Then solicit recent past customers for a review to get a quick boost.

Don't Lose Touch

Many healthcare business franchises offer the opportunity for recurring business via checkups and other services—from annual vaccines to hearing or eye tests. Get regular, automated email and SMS campaigns in place to nudge past/current patients.

Suggested Services

PPC, SEO, OTT, Broadcast, Email, CRO

Primary Key Performance Indicator

New Patients, Scheduled appointments

Recommended Time Frame

12 Months

A Step-By-Step Guide to Healthcare Franchisee Marketing

Keep a healthy book of business with these 5 steps.

With a solid marketing strategy and execution plan in place, you can shift your focus to what matters most—patient care.

Make Your Website Work for You

Whether or not your franchise's digital properties (website, app, etc.) are managed at a corporate level, you'll want to first check and ensure they're working hard for you. In the healthcare business, this usually means having good online appointment scheduling options, or, at the very least, easy-to-find locations and contact information to make appointments.

Get SEO in Check

Location-specific/local SEO is crucial for your healthcare franchise business. Along with paid search efforts, this will help keep you at the top when customers search for your services in their area. Nailing this piece in a competitive segment like healthcare requires guidance from expert partners.

Bring Them In, Bring Them Back for More

In addition to search, other digital channels (including local billboards and other environmental ads) can bring business through your doors. Bring patients back with retargeting ads and offers, loyalty programs (including mobile app offers) and other incentives.

Treat Your Local Brand With Care

Your franchise owner is likely investing in the brand at a national level, but are you doing the same in your own backyard? Connected TV, radio, social and OOH are great brand-focused channels to market to consumers in your area. Then when they need your care, they'll remember your name over the competition for built-in familiarity and trust.

Keep Your Reputation Healthy

The reputation of your healthcare franchise business can be sullied by a single negative patient experience/review. Have a plan in place to monitor and respond to online reviews, and solicit reviews from customers immediately after their appointment—through automated email and SMS.

Healthcare Franchise Marketing Trends

Keep a finger on the pulse of healthcare franchise trends.

The healthcare franchise industry is booming—but this also means that the competition will be stiff in coming years. Stay ahead with a comprehensive marketing plan.

The healthcare franchise business has grown 20x in as many years

The healthcare franchise industry will generate $172 billion by 2030

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We helped an Ideal Image franchise drive appointments for their location, by targeting new and existing audiences.

Radio Campaign + OTT Campaign

We combined a brand awareness radio campaign with an OTT campaign to get this location measurable results and stand out from competitors.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your national franchise business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your national franchise marketing strategy in the right direction. Fill out the form to get started.

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Facebook Marketing Partner
Google Ads Partner
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graphical user interface, application, Word
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.