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Fast Food Franchise Marketing Strategies

Success is in the 
(To-Go) Bag

How to Market Your Fast Food Franchise Business

Order up! Keep things busy with the right marketing mix.

The fast food franchise business is cutthroat, and corporate owners are battling it out at a national and regional level. So what can you do to amp up local efforts and ensure success for your location? It takes the right omnichannel approach and expert guidance. Let's serve things up!

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Leading fast food franchisees are embracing the digital marketing landscape.

"Our business saw sales increase 12% year over year in the first 30 days! In addition, Lee's franchise owners to the South and Northeast saw residual value from the promotion and are interested in starting their own campaigns."

Fast Food Franchise

Marketing Quick Wins for QSR and Fast Food Franchises

Quick-service ideas to get your marketing moving.

Unfortunately, real marketing impact won't come as quickly as your order tickets. But there are some things you can do to speed up your results.

Get Delivery and Online Ordering Down

Today's fast food business is online (and mostly mobile). Chances are you corporate franchise owner has an ordering and/or delivery app or system, so make sure you're plugged in and ready to take advantage.

Catch Them at the Right Time

When your local consumers need food fast, they'll likely turn to a quick mobile search. Are on the map? And how far up? Local paid search campaigns can help.

Reach Out to Repeat Diners

Make sure you have automations in place (at a local or national level) to hit up past customers often with app notifications, SMS, email and social. An expert partner can help you perfect your remarketing plan.

Suggested Services

PPC, SEO, Reputation Management, GeoFenced Display, Email, CRO

Primary Key Performance Indicator

Phone Calls, Walk-Ins, Click for Directions

Recommended Time Frame

12 Months

A Step-By-Step Guide to Fast Food Franchisee Marketing

Spice up your local marketing mix for higher success.

For fast food franchises, beating out the competition takes the perfect (not so secret) recipe. The right partner can help with the strategy and implementation.

Bring the Business, Locally

The franchise fast food industry is cutthroat, and the national advertising spending is very high. To win in your local area, you'll need to focus on efforts in your own backyard. Make your fast food franchise known in your neighborhood with a multi-channel advertising approach with OOH and TV to social and SMS marketing, in conjunction with corporate efforts.

Cook Up Some Deals

Your corporate organization likely supports your local business with special offers, loyalty programs and more. Make sure you're plugged in and taking full advantage to draw customers in. If you're able, create and market your own offers for added impact.

Focus on Search

Location-specific/local SEO is a must have for fast food franchises, and it takes the perfect mix of organic efforts and paid search to make it to the top. In such a competitive segment, expert guidance is a must. Coordinate with your corporate owner to make sure all angles are covered.

Keep Them Coming Back

Speaking of corporate loyalty programs, make sure you are driving customers to join at a local level; if your corporate owner doesn't run a national loyalty program, capture customer information in your own system.This will allow you (or your corporate owner) to own the customer relationship through app notifications, email and SMS.

Rack up the (Good) Reviews

Have a plan in place to encourage customers to review your fast food franchise business online. And don't forget monitoring and responding to keep your reputation strong. If your current online ratings and reviews could use a boost, work with an expert who can recommend ways to clean things up.

Fast Food Franchise Marketing Trends

The Trends You Need To Keep the Orders Coming.

Franchise landscape trends highlight the need to focus heavily on building brands locally and regionally. Even if your fast food franchise is going national, you'll likely need a local or regional approach as well.

Over 80% franchises are local or regional

300 companies start franchising every year (on average)

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A campaign for a local restaurant franchise was such a success, that the franchise was able to nearly double the defined success metric of average weekly revenue.

YOY sales increase

This location also saw a YOY increase in sales and a significant increase in foot traffic compared to the time prior to the campaign launch.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your fast food franchise business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your fast food franchise marketing strategy in the right direction. Fill out the form to get started.

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