QSR Franchise Marketing Strategies
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- Overview
- Quick Wins
- QSR Franchises Marketing Step By Step Guide
- QSR Franchises Marketing Trends
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How to Market Your QSR Franchise
Set the table for success with stronger marketing.
The Quick Service Restaurant (QSR) franchise business is competitive, regardless of your market—and consumer expectations are high. Is your marketing strategy up to par? Find success with the right strategy and expert insight. Let's get cooking!
Leading QSR franchises are embracing the digital marketing landscape.
"Our business saw sales increase 12% year over year in the first 30 days! In addition, Lee's franchise owners to the South and Northeast saw residual value from the promotion and are interested in starting their own campaigns."
Fast Food Franchise
"We had a 310% over delivery in overall impressions and 216% higher click through rate than Google Analytics benchmarks. Total Facebook reach was over 1.9 million for live video alone."
Hooters
Marketing Quick Wins for QSR Franchises
Fast Ideas That Serve Up Success.
Lasting marketing success won't come as fast as their meals, but QSR franchisees can find some quick wins with these tactics.
Get Delivery and Online Ordering Down
Even if most of your business is dine in, delivery apps and mobile ordering are changing the face of the QSR industry. If your corporate franchise owner has an ordering and/or delivery app of choice, make sure you're plugged in and ready to take advantage.
Pop Up in Search
Consumers looking for a quick dinner will likely turn to their phones. Make sure you're on the map—and toward the top—with a quickly implemented local paid search campaign.
Nudge Past Customers
Does your franchise have a system in place (either locally or at a corporate level) to invite past customers back? Use app notifications, SMS, email and social, paired with offers and discounts to start a remarketing campaign.
Suggested Services
PPC, SEO, Reputation Management, Social, GeoFenced Display, Email, CRO
Primary Key Performance Indicator
Phone Calls, Walk-Ins, Click for Directions
Recommended Time Frame
12 Months
A Step-By-Step Guide to QSR Franchisee Marketing
The Competition is Heating Up—But This Plan is Hotter.
The heat is on in the Quick Service Restaurant franchise business. To win more customers—and keep them coming back—you'll need a (not so secret) marketing recipe. And the right partner can help.
Bring the Business, Locally
Let your corporate franchise owner worry about branding on a national or regional level. But you might have to supplement their efforts with advertising investment in your local area. Raise awareness for your QSR franchise with a multi-channel advertising approach (this could include everything from OOH and TV to social and SMS marketing).
Promote Your Specials
Speaking of advertising, you'll want to promote deals, special menu items and limited offers. Your corporate organization likely sponsors these, so make sure you opt-in and take full advantage. If you're able, you can create and market your own for added impact.
Give Your Listings a Boost
As a QSR franchise owner, corporate likely has a strong SEO foothold, nationally. But location-specific/local SEO is a must to keep your location/s thriving. In such a competitive segment, expert guidance is a must—the right partner can help you find the ideal mix of organic SEO and paid search listings. Coordinate with corporate to make sure all angles are covered.
Earn Rave Reviews
Once you have people in the door, don't let them leave without requesting an online review—either through signage, on your receipts or via your servers. Then it's vital to monitor and respond to reviews to keep your reputation strong. If your current online ratings and reviews need work, an expert can recommend strategies to help turn things around.
Bring Them Back
After you've pulled diners in, keep them coming back. Take advantage of corporate loyalty programs, or create your own. Armed with diner contact information you can use app notifications, email and SMS to nudge them to come back in.
QSR Franchise Marketing Trends
Make a meal of these hot marketing trends
QSR trends highlight the need to focus heavily on building your brand locally; even if your QSR franchise is national, you need a local approach as well.
A fast casual MeMexican restaurant wanted to promote their catering services across 8 locations.
357 additional visits
Buying implementing a full-funnel strategy, CMG helped increase catering sales by 11% and drove an additional 357 visits to their locations as a direct result of the campaign.
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your QSR franchise business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your QSR franchise marketing strategy in the right direction. Fill out the form to get started.
