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Fine Dining Restaurants Marketing

Five-Star Marketing 
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How to Market Your Fine Dining Restaurant

Upscale service calls for top-notch marketing.

You work hard to deliver a high level of service and cuisine to your diners. Get the word out—and keep the tables turning—with an equally sophisticated marketing strategy. A strong marketing mix and expert partner can get you there. Let's set the table!

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Marketing Quick Wins for Fine Dining Businesses

Keep The Orders Coming With These Tactics

A robust marketing strategy isn't built nearly as fast as your orders. But there are some things you can do to speed things up.

Get The Buzz Going

If you're new on the scene, build your brand more quickly by pitching yourself or placing ads in local publications. Social media is another fast way to get the buzz started.

Implement a Loyalty Program

Loyalty programs aren't just for fast food and quick service restaurants. When done right, fine dining loyalty programs are a great way to create regulars out of new customers. Consider special offers like free appetizers, points systems and more.

Save Up Some Sizzle

Special dinners, menu items and events are right at home in a fine dining establishment—and can really drum up business quickly. Run ad campaigns to promote them on social, search and other channels.

Suggested Services

PPC, SEO, Reputation Management, GeoFenced Display, Email, CRO

Primary Key Performance Indicator

Phone Calls, Reservations

Recommended Time Frame

12 Months

A Step-By-Step Guide to Fine Dining Marketing

Here's Your Perfect 5-Course Marketing Menu.

Your food is the best around. But the recipe for marketing success may not come as naturally. Get there with expert guidance and this proven plan.

Take Your Website Up A Notch

Does your website reflect your fine dining offerings? Make sure it's not only aesthetically pleasing, but functions well and is search engine optimized. You'll also want to make sure your social accounts and any other web listings paint your restaurant in a good light. Bonus points for an easy, well-functioning reservation tool.

Don't Forget Delivery

Delivery isn't just for quick service and casual dining. Your fine dining competitors are likely offering takeout and even delivery on popular apps or through their own website. No matter which route you go, make it easy for diners to get their food even if they don't want to dine in. Use your advertising channels to get the word out so consumers know about these options.

Widen Your Reach

Speaking of advertising, there's a specific recipe for success in the fine dining world: You'll need to find targets in a specific demographic for widespread success. Fortunately, today's cutting-edge digital channels offer the amazing ability to hone in on consumers most likely to be interested in your fine dining option—at the right place and time. This will likely include a mix of paid social, display, connected TV and more.

Don't Forget Search

Hyper-competitive QSR and casual dining segments—like pizza and burgers, for instance—know the power of search engine marketing. And fine dining restaurants can take a page out of that book, too. Work with an expert partner who can help identify ideal keywords, budgets and ad copy for your campaign.

Maintain Your Reputation

You worked hard to reach the fine-dining distinction. Keep your reputation golden by encouraging reviews, then having a plan in place to monitor and respond to any negative reviews. If your ratings have recently slipped, work with an expert agency to suggest some remedies.

Fine Dining Trends

Shine up the silverware—and your industry knowledge.

Fine dining is at a crossroads with younger generations dining out less. But digital trends and strong marketing can help you succeed.

22% of Gen Zers say they are opting for "lower-quality" food options because of rising meal prices

63% of Millennials and Gen Z use delivery apps

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Get FREE Custom Insights

We have inside information on the audience and market trends affecting your fine dining restaurant.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your fine dining marketing strategy in the right direction. Fill out the form to get started.

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When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.