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Fast Food Restaurants Marketing Strategies

Serve Up 
Fast Success

How to Market Your Fast Food Business

Strong results are in the bag with these strategies.

The fast food business is not for the faint of heart, and competition is fierce. You need to show up when customers are looking—and keep them coming back for more. Do it with a smart omnichannel approach and expert guidance. Let's serve it up!

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Leading fast food businesses are embracing the digital marketing landscape.

"As a first time CMG Local Solutions digital client, we were able to increase their eCommerce conversion rate by 33% in less than four months. Likewise, overall revenue and overall transactions online significantly increased!"

Local Pizza Place

"Our business saw sales increase 12% year over year in the first 30 days! In addition, Lee's franchise owners to the South and Northeast saw residual value from the promotion and are interested in starting their own campaigns."

Fast Food Franchise

Marketing Quick Wins for Fast Food Businesses

Keep The Orders Coming With These Tactics

A robust marketing strategy isn't built nearly as fast as your orders. But there are some things you can do to speed things up.

Get Going on Social

Food businesses lend themselves perfectly to wow-worthy social content. Make sure your social profiles are active and that you're responding promptly to DMs and comments.

Show Up in Their Searches

Consumers are searching for fast food like yours—on delivery apps, search engines and ratings sites. Are you popping up at the top? Implement paid campaigns to get fast results.

Reach Out to Repeat Diners

Make sure you have the tools in place (including automated communications) to nudge past customers often with app notifications, SMS, email and social. An expert partner can help you perfect your remarketing plan.

Suggested Services

PPC, SEO, Reputation Management, Social, GeoFenced Display, Email, CRO

Primary Key Performance Indicator

Phone Calls, Walk-Ins, Click for Directions

Recommended Time Frame

12 Months

A Step-By-Step Guide to Fast Food Marketing

Order Up The Perfect Omnichannel Marketing Mix.

For fast food businesses, beating out the competition takes the perfect (not so secret) recipe. This proven 5-step plan can help you get there.

Dominate In Delivery and Online Ordering

Today's fast food business is online, delivered and mostly mobile. From leading delivery apps to corporate-owned apps, diners have easy access to convenient ways to get their food. To win in your local market, you have to keep up. That not only means offering online ordering and/or delivery options, but advertising them so consumers easily find those options.

Focus on Search

Speaking of consumer searches, there are ways to optimize your website and content to ensure you'll appear closer to the top in local searches. It takes a good mix of organic efforts and paid search, and because the competition is stiff, it's smart to find an expert partner who can help.

Cook Up Some Deals

Helping local diners find you is just part of the challenge. Now you've got to lure them in—and keep them coming back. Offers and seasonal menu items are great incentives. Promote these deals through a strong omnichannel advertising strategy (social, search, display, OOH and more). You can also use brand-building channels like connected TV and radio to make a name for yourself in the local market.

Keep Them Coming Back

In addition to offers and seasonal deals, loyalty programs can keep your customers coming back for more. This can go as far as creating your own app or be as simple collecting customer contact information to nudge them via automated email and SMS notifications.

Keep a Strong Reputation

Good reviews will be the lifeblood that keeps your business strong. Have a plan to not only monitor and respond to reviews, but also to encourage customers to right reviews immediately after service. If your current online ratings and reviews need work, partner with an expert who can help clean things up.

Fast Food Trends

Stay up with hot trends to keep orders coming.

The fast food business is extremely competitive. But staying ahead of the curve with digital marketing and technology will give you an edge.

There are 201,865 fast food restaurants in the U.S. as of 2023

63% of Millennials and Gen Z use delivery apps

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Get FREE Custom Insights

We have inside information on the audience and market trends affecting your fast food business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your fast food marketing strategy in the right direction. Fill out the form to get started.

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When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.