Google recognizes its Premier Partners as digital marketing companies that "maximize campaign success for businesses, drive growth by maintaining high-performing campaigns, and demonstrate Google Ads skills and expertise with certifications."
There are three requirement categories a company must fulfill to become a Google Premier partner:
- Performance. To ensure potential Premier Partners can successfully create and run Google Ads campaigns that produce results, their Ads manager account must have an optimization score of at least 70%.
- Spend. Potential Premier Partners must have a minimum 90-day ad spend of $10,000 across their Ads manager accounts.
- Certifications. At least 50% of team members who manage clients' Google Ads campaigns must be Google Ads-certified for the company to become a Premier Partner. Potential partners also have to obtain a minimum of one certification in each Google product area with a $500+ campaign spend in 90 days.
At CMG Local Solutions, our optimization score ranges around 75% (this number fluctuates depending on the number of accounts that do optimization), and 100% of our search team is Google Ads-certified. As such, we're proud to be a Google Premier Partner.
Our digital marketing agency offers ROI- and performance-driven Google Ads account management for users. Our approach takes into consideration not only clients' Google Search performance but their omnichannel digital marketing strategies as a whole. We focus on driving ROI rather than simply fulfilling clients' search campaigns.
As a Google Premier Partner, we are in the top 3% of participating companies within the U.S. in areas such as client growth, product diversification, annual ad spend, client retention, and more.
Being a Google Premier Partner means that we drive performance for clients on a consistent, reliable basis. We get access to more benefits in Google Ads than 97% of companies, which means we can work harder for our clients and generate more results. Because our processes and performance are vetted and recognized by Google, we can safely say our digital marketers are experts in the field.
If you'd like to learn more about what it means to leverage the benefits of a Google Premier Partner, contact us today to learn how we can take your Google Ads to the next level.