Online Advertising Trends
![a woman holding a phone](https://transform.octanecdn.com/crop/400x300/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionsnew_725981419.jpg)
Consumer Data Privacy Laws: All About APRA
CMG's Marketing Minds Give The 411 on APRA
Roll out the bureaucratic red (tape) carpet, the star of the privacy law conundrum has arrived: American Privacy Right Act, better known as APRA. While the concept of a...
May 01, 2024
![a man holding a camera](https://transform.octanecdn.com/crop/400x300/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionsnew_584512766.jpg)
How a Video Marketing Strategy Can Boost Your Business
Video has been a major buzzword in digital marketing for some time now, but sometimes it's necessary to step back and remember all the factors that make it such a powerful branding tool, and why you...
July 28, 2023
![Connected Video](https://transform.octanecdn.com/crop/400x300/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionsnew_465803479.jpg)
How OTT is Changing the Way Brands Reach Buyers
Video consumption just won't stop. eMarketer projects by 2024, there will be 115.1 million CTV households in the U.S and video is just one portion of over-the-top (OTT) consumption. Customers are also using mobile...
July 28, 2023
![What Are the Different Types of YouTube Ads?](https://transform.octanecdn.com/crop/400x300/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionscom_434558121.jpg)
What Are the Different Types of YouTube Ads?
We've all done it — got trapped in a vortex of cute cat or dog (or cat and dog) videos on YouTube and realized that hours have passed. While we might mourn the lost time, this habit is actually a good thing...
September 09, 2020
![The Power of Audio Ads](https://transform.octanecdn.com/crop/400x300/https://octanecdn.com/cmglocalsolutionsnew/56901_DigitalAudio-1.jpg)
The Power of Audio Ads
With a 2,500% growth in smart speaker usage since 2018, and an overwhelming number of consumers tuning into digital audio streaming platforms (e.g., Spotify, Apple Music, iTunes podcasts, etc.), consumers are turning...
November 22, 2019
![Hot News in U.S. Digital Video and TV Advertising Trends](https://transform.octanecdn.com/crop/400x300/https://octanecdn.com/cmglocalsolutionsnew/tv_and_video_advertising.jpg)
Hot News in U.S. Digital Video and TV Advertising Trends
According to eMarketer, content delivered via digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. These numbers include TV and video advertising...
April 04, 2019