Auto Repair Shop Marketing Strategies
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- Overview
- Quick Wins
- Auto Repair Marketing Step By Step Guide
- Auto Repair Marketing Trends
- Case Study
- Get Help
How to Market Your Auto Repair Shop
Drive new business with a smart approach to multichannel marketing.
With the majority of consumers searching for auto repair services online, a strong digital presence is essential to stay competitive. Smart digital marketing strategies—from SEO to PPC and social media—will help you increase visibility and build trust and credibility among potential customers. Let's take a look under the hood!
Leading auto repair shops are embracing the digital marketing landscape.
"Over the past five years, our digital marketing budget has increased, while still maintaining a healthy traditional media budget with CMG Local Solutions. Using digital advertising to target people more directly, while focusing on broad reach and branding with traditional media, has been a winning combination."
Shane Robertson, Corporate Development, Robertson Tire Co., Inc
Marketing Quick Wins for Auto Repair Shops
Put the pedal to the metal with these quick wins.
Getting marketing traction for your auto repair shop takes time. But there are some fast tactics that can get things moving more quickly.
Be There When They Search
Whether or not the car repair need is urgent, most consumers turn to search engines first. If you can come up on top, you have a better chance of winning their business. Start with a quick-to-implement local paid search campaign.
Stay on Their Radar
Auto maintenance is crucial—and your customers need to know it. Leverage your past customer database to send emails about upcoming service reminders, maintenance offers and more to keep them coming back.
Promote Good Reviews
Happy customers are your best asset! Leverage good ratings and reviews in your advertising to build trust with new prospects.
Suggested Services
PPC, SEO, Reputation Management, GeoFenced Display, Email
Primary Key Performance Indicator
Phone Calls, Appointments, Click for Directions
Recommended Time Frame
12 Months
A Step-By-Step Guide to Auto Repair Shop Marketing
You'll be in the fast lane in no time with this 5-step approach.
Whether you need small fixes or a complete overhaul to your current marketing, this 5-step plan will but you on the right track.
Start with SEO and SEM
SEO and search engine marketing are a vital piece of any automotive-related marketing plan. The right mix of both will ensure you get in front of customers right at the moment they are searching for auto repair shops. The higher you are, the stronger your business will be.
Make Appointments Easy
Next comes a seamless user experience. When searchers click on your link, what will they see? Make sure your business profiles and website are in good working order and consider an online scheduling tool that allows prospective customers to book an auto repair appointment online. Removing friction from the prospect's online experience will increase your chances of getting their business.
Reach More People
Speaking prospects, it never hurts to have more of them! While the auto repair business relies heavily on word-of-mouth and traditional marketing, you can grow quickly and efficiently with targeted digital campaigns—including paid search, display and social media advertising.
Check Your Reviews
As mentioned, you'll want to spend plenty of time cultivating and managing your online reputation. The auto repair industry is one where trust, integrity and credibility is paramount, so this will go a long way in helping you win more business. Solicit online reviews from all new and existing customers; if your online reputation needs work, talk to a pro who can help.
Build Your Brand
Having a name that people in the community know is vital. In addition to your brick and mortar location and signage, you can use TV, display and social as great brand-building channels—and all can be extremely targeted to your market and intended audience. Then when people are in need of auto repair, they'll remember your name—or at least have familiarity built in when they come across your shop in their searches.
Auto Repair Trends
What's driving business growth in the auto repair industry?
The demand for auto repair is rising as people are driving their cars longer, needing to meet stricter emissions requirements and dealing with new automotive technology issues. Position yourself to answer to these increased needs.
There are 282,637 automotive repair companies in the U.S.
The average age of a vehicle stands is 12.3 years—and growing every year
Auto Shop Adds 8 Locations Thanks to Success of Marketing Campaign
Robertson Tire used SEM, display, OTT, and radio and coupon campaigns to blanket the market with their price match guarantee in order to compete with the national big box competitors.
8 New Locations in 5 Years
With 13 locations, constant optimization of budgets, tactics and geographic radiuses have allowed Robertson to track results and drive revenue at the individual location level. Success from Robertson's marketing campaigns has allowed them to add 8 locations in the last 5 years.
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your auto repair business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your auto repair marketing strategy in the right direction. Fill out the form to get started.
