a man in a red apron pointing at a window

Window Installation Marketing Strategies

Get a Clear View 
Of Marketing Success

How to Market Your Window Installation Business

Reach the right customers, right when they need you.

When it comes to window installation marketing, it's all about the views ... from the right prospects, that is. The first thing people do when looking for a window installer is go online. Be in the right place at the right time when they do—with a smart, omnichannel marketing mix. Let's take a look!

a living room with a couch and chairs

Leading window installers are embracing the digital marketing landscape.

"We are extremely pleased with CMG Local Solutions managing our advertising. Despite an extremely challenging 2020, the team worked with us to make adjustments and optimizations, and our advertising campaigns were a huge success. We grew double digits in 2020."

Marketing Quick Wins for Window Installation Companies

Open new opportunities and see clear results with these tactics.

Like window installation itself, successful marketing efforts aren't installed overnight. Fortunately, these quick wins can help you get traction faster.

Get the Timing (and Audience) Right 

Window installation is a very specific and infrequent need. Cutting-edge ad tech can hone in on people in need of the service now (or soon); and campaign implementation is fast.

Spice Up Your Social

The right window installation can provide stunning visual content—perfect for a great post on your social channels. Put a paid push behind your social content for wider reach.

Share Success Stories

Homeowners want to know that the window installer they choose has a good track record. Don't be shy about sharing ratings, reviews and testimonials in ads, emails and on social.

Suggested Services


Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Window Installation Marketing

The outlook on success is good with this 5-step plan.

Window installation is a competitive business—whether you're a large national brand or local mom-and-pop shop. Fortunately, there's a foolproof process to set your business up for success.

Check Your Digital Storefront

Is your website in good working order? Clear and concise? Easy to navigate? Does it contain strong, compelling calls to action? Answering these questions—and addressing the issues—is step one for window installation marketing success.

Attract and Educate

Many consumers have never been through a window installation project. And even if they have, they'll likely kick off a new project with online research. They might look at window styles and brand options before they even begin to narrow down installers. Catch them at the top of the funnel with high-quality gated content on the topics they'll be researching. They'll get an education, you'll get the lead!

Nurture Your Leads

The buying journey for window installation can be long. Your prospects may take weeks to even months from the time they think about replacing their windows to when they actually do. That's why it's crucial to nurture the leads that come in from step two. Automated email drips and digital ad retargeting are great places to start. Keep in mind that you may need to have several points of contact with a lead before they pull the trigger.

Build Your Brand

Unfortunately for your business, window installation isn't an everyday need. So for businesses like yours, brand building over time is critical. To create the necessary brand name recall when customers are ready to replace their windows, you need high frequency across multiple channels. Today's connected video, social and display ads can target customers with razor-sharp precision and cost efficiency.

Manage Your Reputation

Positive reviews and ratings are the lifeblood of the home services industry—and this is especially true in the window installation business. Customers need to know they can trust you with a critical element of their home construction; so it's important to put time and effort into cultivating and responding to online reviews. This could include incentivizing customers to write reviews with special offers and maintaining a comprehensive profile and listing on review sites.

Window Installation Marketing Trends

Don't leave the window open for the competition to beat you.. 

Getting new leads can be expensive, but with the right partner and strategy, the ROI can be significant.

Search ad CPC for home services keywords can exceed $40

The average cost per lead for home improvement and repair services is $85

a man standing outside a building

Record Growth During a Pandemic

North Georgia Replacement Windows wanted to increase the quality of their leads and revenue, and educate the market on the benefits of Infinity From Marvin fiberglass windows. CMG implemented an integrated campaign with a jingle, new messaging, and long form "Window Wisdom" two minute infomercial style radio commercials—distributed through SEM, SEO, Facebook, YouTube Trueview, and Display.

Double-digit Growth

Despite the challenges in 2020, North Georgia Replacement Windows had a record year, growing over double digits year over year, and earned the spot of #2 Infinity From Marvin Window retailer in America out of 120 dealers.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your window installation business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your window installation marketing strategy in the right direction. Fill out the form to get started.

Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
a drawing of a face
Facebook Marketing Partner
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
graphical user interface, application, Word
logo, company name
logo, company name
a drawing of a face

Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.