Window Installation Marketing Strategies

Window installation is a very specific and infrequent need. Cutting-edge ad tech can hone in on people in need of the service now (or soon); and campaign implementation is fast.

The right window installation can provide stunning visual content—perfect for a great post on your social channels. Put a paid push behind your social content for wider reach.

Homeowners want to know that the window installer they choose has a good track record. Don't be shy about sharing ratings, reviews and testimonials in ads, emails and on social.

Is your website in good working order? Clear and concise? Easy to navigate? Does it contain strong, compelling calls to action? Answering these questions—and addressing the issues—is step one for window installation marketing success.

Many consumers have never been through a window installation project. And even if they have, they'll likely kick off a new project with online research. They might look at window styles and brand options before they even begin to narrow down installers. Catch them at the top of the funnel with high-quality gated content on the topics they'll be researching. They'll get an education, you'll get the lead!

The buying journey for window installation can be long. Your prospects may take weeks to even months from the time they think about replacing their windows to when they actually do. That's why it's crucial to nurture the leads that come in from step two. Automated email drips and digital ad retargeting are great places to start. Keep in mind that you may need to have several points of contact with a lead before they pull the trigger.

Unfortunately for your business, window installation isn't an everyday need. So for businesses like yours, brand building over time is critical. To create the necessary brand name recall when customers are ready to replace their windows, you need high frequency across multiple channels. Today's connected video, social and display ads can target customers with razor-sharp precision and cost efficiency.

Positive reviews and ratings are the lifeblood of the home services industry—and this is especially true in the window installation business. Customers need to know they can trust you with a critical element of their home construction; so it's important to put time and effort into cultivating and responding to online reviews. This could include incentivizing customers to write reviews with special offers and maintaining a comprehensive profile and listing on review sites.