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Plumber Marketing Strategies

Is Your Sales
Pipeline Clogged?

How to Market Your Plumbing Business

Get effective strategies to win new customers and keep them coming back for more.

Gone are the days when a good Yellow Page listing or positive word of mouth kept your plumbing business flowing. Today's consumers are going digital-first when it comes to home services, so it's vital to meet them where they are. And flushing out the competition requires the right media mix and a smart strategy. Let's dive in!

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Leading plumbing companies are embracing the digital marketing landscape.

"We have been working with CMG for just over a year, and even during the COVID-19 pandemic, they were able to take our conversion rate from 2.75% to 17% and delivered some of the best quarters we have ever had! They constantly utilized statistics and data to further move our campaign forward and generated results. CMG Local Solutions applies passion and motivation to the work they do for our company. Looking forward to our continued partnership!"

Mr. Plumber

"I'm really happy with the results after three weeks."

Nicholson Plumbing & Heating

Marketing Quick Wins for Plumbers

Don't throw your budget down the drain. See ROI fast with these tactics.

In the highly competitive plumbing business, building an effective online presence doesn't happen overnight. But there are some fast tactics that are nearly guaranteed to have impact.

Pop Up in Their Search

From plumbing emergencies to less urgent needs, most consumers turn to search engines first. By coming up on top (through the right mix of PPC and SEO), you have a better chance of winning their business.

Target Smarter

No more "spray and pray" approach to TV, radio and online banner ads. New technologies get you in front of exactly the right audience at exactly the right time, with surprising accuracy.

Promote Good Reviews

Don't let happy customers slip down the drain. Leverage ratings and reviews in your advertising to build trust with new prospects.

Suggested Services


Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Plumber Marketing

Go with this flow to keep the leads coming in and the sales going up.

Whether you're national or local, the plumbing industry is extremely competitive. But we have a proven series of steps you can take to make sure you're king of the (porcelain) throne.

Get Your Website in Proper Working Order

Nothing gums up the works of your plumbing lead pipeline faster than a non-functioning website. Think of this as your plumbing business' digital storefront—and your first impression on new customers. It should be clean; easy to use and navigate; have easily accessible information and the answers prospects are seeking; and be optimized to capture leads (with compelling, front-and-center forms).

Invest in SEO

If paid search (the ads you see at the top of your search result) is a quick win to get in front of new plumbing customers, SEO is the long-game. Both are crucial for enduring success. To boost your SEO, you need page content that is optimized to the questions your prospects are asking; frequently updated resources (a steady flow of blog posts, videos and other educational content); and technical optimization (site speed, meta data, etc.).

Build Your List

A strong, growing list of past customers and new leads is crucial for a solid plumbing business marketing strategy. Use high-value gated content and/or compelling offers (discounts on service; plumbing how-to guides; etc.) to capture new emails and build your list. You can not only use this list to email and text customers directly with news and offers, but also to target them in ad campaigns and build lookalike audiences to widen your reach.

Widen Your Prospect Pool

Speaking of widening your reach ... once you have your website and first-party data in order, it's time to go hunting for new plumbing customers! That means incorporating advertising tactics that target and pull in new customers (ideally with the aforementioned offers and high-value content as bait). In addition to proactive prospecting, you'll want to make sure your plumbing company appears in the exact moment people need one (with help from a search ad, for instance).

Build Your Brand

Lucky for your customers (not as much for you) plumbing services aren't an everyday necessity. That's why it's important to get your name out and build brand recognition within your market. If you do it right, customers will remember your name in an emergency and call on you first—or at least be familiar with your company when your name pops up in a Google search. The latest connected video, social and display ad technologies allow for razor-sharp targeting and powerful cost efficiency.

Plumber Marketing Trends

The competition is fierce, but knowledge is power. 

The cost per click and cost per leads in the plumbing industry are high, but that doesn't mean you should avoid digital marketing. Find a partner who can help you get higher ROI and more cost-efficient strategy.

Search ad CPC for plumbing keywords is nearly $40

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

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Sponsorships and SEO Help Plumber Grow

Stahl Plumbing owner Roger Newman, wanted a partnership that would grow his profitability with proactive solutions. CMG leveraged various sponsorships (including a weather app sponsorship), SEO and OTT to break through the clutter.

5-10% Business Growth

The client has seen a significant increase in business since working with CMG—roughly a 5-10% growth year over year since the partnership began. After a decade, the relationship is still going strong.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your plumbing business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your plumbing marketing strategy in the right direction. Fill out the form to get started.

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Facebook Marketing Partner
Google Ads Partner
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graphical user interface, application, Word
logo, company name
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.