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Moving Services Marketing Strategies

Move Your Marketing
To the Next Level

How to Market Your Moving Company

The right digital marketing mix can really take you places.

In today's online world, traditional tactics aren't the full package. Consumers are going digital-first when it comes to finding movers, and it's time to meet them where they are. Getting on top of the competition requires the right media mix and a smart strategy. Let's get moving!

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Leading moving companies are embracing the digital marketing landscape.

"We have been working in partnership with CMG Local Solutions since December 2014. They really take the time to learn about your business and your marketing needs and then get to work on creating a personalized plan to help your company grow while delivering the proper message to your targeted audience. Not only do we love working with these amazing people, but our partnership and strategies have also worked."

College Hunks Hauling Junk & Moving, Long Island

Marketing Quick Wins for Moving Companies

Drive (fast) results with these tactics.

In the competitive moving industry, building a strong online presence can be a heavy lift. But these powerful tactics can have almost immediate impact.

Show Up in Search

In the stress of a move, actually booking the movers is often neglected. Be the first to show up in their frantic last-minute online search with a local search engine marketing campaign—and win the job fast.

Get Reviews in Check

The moving business is heavily dominated by online reviews. Make sure yours are up to speed and take the necessary steps to address negative reviews and garner positive ones.

Be There When They Need You

Like search ads, new programmatic ad tech for TV, display and social can help you target people who need your service now. Campaign implementation is fast and easy with help from a skilled partner.

Suggested Services


Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Moving Services Marketing

Get new leads by the truckload with this 5-step plan.

Like any successful move, good marketing takes planning, organization and a little heavy lifting. Follow these steps to ensure success.

Make Booking Easy

Moving companies must first make sure their quote request and scheduling system is in order. Online consumers have their pick of dozens of local movers, so if they encounter friction in the estimating or scheduling process, they'll move on to the next. Allow users to complete as much of the quoting and scheduling process online, with easy forms and tools. Once you have the lead, you can call for more info and seal the deal.

Be Ready to Roll

As mentioned, hiring movers tends to be an urgent need, so the early-bird moving company gets the worm. Be sure you have a smart system in place so you can see and respond to online leads immediately; this could mean automated email responses and triggers or online chat functions. Speaking of being ready, keep digital advertising channels in mind as a way to fill vacancies within your staff, so you can accommodate all the business that comes your way.

Get the Leads Flowing

In the highly competitive moving industry, you'll need several channels and tactics to keep new business flowing and optimize your cost per lead. An expert partner can help you find the right mix—likely including search ads, directory marketing, display, social and even TV and radio.

Manage Your Reputation

Your customers trust you with their whole lives—what they can fit in boxes anyway. Make sure your online ratings and reviews help your credibility rather than hurt it. You'll need to optimize your business profile on key rating and review sites; manage and monitor new reviews regularly; and solicit new reviews from customers right after their move (with automated email or SMS, for instance).

Cultivate Your Brand

Branding matters in the moving industry—especially since the visual of a moving truck blocking traffic can stick in people's heads! Build up positive feelings around your brand—and strong local familiarity—with TV, display and social (all of which can be extremely targeted to your market and intended audience). Then, when you pop up in a prospect's search, you'll already be halfway toward getting the job.

Moving Company Marketing Trends

The wheels are turning in the moving marketing space.

People go online to find movers. But the space is competitive—and leads are pricey. Work with a partner who can help you navigate things and get the most bang for your buck.

Search ad CPC for home services keywords can exceed $40

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

a chair and a pile of boxes

Moving Company Books Hundreds of New Jobs

College Hunks Hauling Junk & Moving company wanted to improve qualified leads. During the midst of the pandemic, CMG focused on keywords that generated leads and high conversion rates. We rearranged ad groups to be more specific and put a heavy focus on keywords that historically converted. Through testing we learned that Responsive Search Ads perform extremely well for the moving industry. CMG also ran a radio campaign with numerous sponsorships as well as O&O banners.

Conversions Up 115%

Compared to the previous year, conversions are up 115%, cost per conversion is down 51% and conversion rate is up 95%. The Long Island franchise had the best August and September in history and is the top performing franchise in the country.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your moving company.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your mover marketing strategy in the right direction. Fill out the form to get started.

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.