Moving Services Marketing Strategies

In the stress of a move, actually booking the movers is often neglected. Be the first to show up in their frantic last-minute online search with a local search engine marketing campaign—and win the job fast.

The moving business is heavily dominated by online reviews. Make sure yours are up to speed and take the necessary steps to address negative reviews and garner positive ones.

Like search ads, new programmatic ad tech for TV, display and social can help you target people who need your service now. Campaign implementation is fast and easy with help from a skilled partner.

Moving companies must first make sure their quote request and scheduling system is in order. Online consumers have their pick of dozens of local movers, so if they encounter friction in the estimating or scheduling process, they'll move on to the next. Allow users to complete as much of the quoting and scheduling process online, with easy forms and tools. Once you have the lead, you can call for more info and seal the deal.

As mentioned, hiring movers tends to be an urgent need, so the early-bird moving company gets the worm. Be sure you have a smart system in place so you can see and respond to online leads immediately; this could mean automated email responses and triggers or online chat functions. Speaking of being ready, keep digital advertising channels in mind as a way to fill vacancies within your staff, so you can accommodate all the business that comes your way.

In the highly competitive moving industry, you'll need several channels and tactics to keep new business flowing and optimize your cost per lead. An expert partner can help you find the right mix—likely including search ads, directory marketing, display, social and even TV and radio.

Your customers trust you with their whole lives—what they can fit in boxes anyway. Make sure your online ratings and reviews help your credibility rather than hurt it. You'll need to optimize your business profile on key rating and review sites; manage and monitor new reviews regularly; and solicit new reviews from customers right after their move (with automated email or SMS, for instance).

Branding matters in the moving industry—especially since the visual of a moving truck blocking traffic can stick in people's heads! Build up positive feelings around your brand—and strong local familiarity—with TV, display and social (all of which can be extremely targeted to your market and intended audience). Then, when you pop up in a prospect's search, you'll already be halfway toward getting the job.