Electrical Services Marketing Strategies

Many electricians rely on general contractors for new jobs. Keep the lines of communication open with your current contractor references with a steady cadence of emails and/or SMS marketing to stay top of mind.

On the other side of the business, jobs directly with consumers often start with an urgent need and an online search. Implement a paid search campaign to ensure you'll pop up first.

Do a quick review of your presence on review and ratings sites. If things look less than ideal, reach out to reviewers to address lingering issues and solicit new reviews from satisfied clients to boost your scores.

Growing your electric business might mean securing larger jobs. To level up, make sure your website looks the part. Aesthetically, it should be clean, polished and modern. Functionality-wise, make sure it's easy to use and navigate; fast; and has compelling, prominent calls to action.

Providing a fast response to requests for quotes is crucial to a successful electrical business. Make sure you have a smart system in place for seeing and responding to online leads quickly, which could include automated email responses. Another side of the coin is ensuring you have the staff needed to support new jobs; this might require an investment in a recruiting campaign to be more successful when hiring new technicians and support teams.

Word of mouth and references from current clients will only take you so far. To take your electrical business to the next level, you'll need to reach new customers in a targeted, efficient way. The latest omni-channel advertising approaches allow you to hit the right prospects at the right time with the right message. This includes search, display, OTT, paid social and more.

In the electrical business, building relationships with general contractors to secure the first job takes time. Find and nurture these B2B leads with high-value gated content—such as ebooks, online calculators and other educational materials. After the initial form submission, you can use automated sales drip campaigns (via email) to stay top of mind and ultimately win the first job.

Brand building is crucial to longstanding success within the electrical business. Consumer and B2B clients who have heard your name or seen your brand before will be more likely to give you a first shot. Display, TV and radio are great brand-building channels that can now be razor-targeted to your ideal prospects. Finally, don't forget to monitor and manage your online reputation (reviews and ratings)!