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Electrical Services Marketing Strategies

Spark New
Business Growth

How to Market Your Electrical Services Business

Harness the power of the latest digital marketing strategies.

Need to turn on new business for your electrical company? Today's cutting-edge digital marketing tools can help spark growth for years to come. Let's make some connections!

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Marketing Quick Wins for Electricians

Plug in these ideas for fast results.

Building your business isn't a matter of flipping a switch. But there are some quick wins to get you started.

Leverage Current Relationships

Many electricians rely on general contractors for new jobs. Keep the lines of communication open with your current contractor references with a steady cadence of emails and/or SMS marketing to stay top of mind.

Be on Search

On the other side of the business, jobs directly with consumers often start with an urgent need and an online search. Implement a paid search campaign to ensure you'll pop up first.

Check Your Reviews

Do a quick review of your presence on review and ratings sites. If things look less than ideal, reach out to reviewers to address lingering issues and solicit new reviews from satisfied clients to boost your scores.

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Electrician Marketing

The outlook looks bright with this 5-step plan.

A successful electric business takes an investment in digital marketing. We'll shine a light on the right approach.

Make Your Website Shine

Growing your electric business might mean securing larger jobs. To level up, make sure your website looks the part. Aesthetically, it should be clean, polished and modern. Functionality-wise, make sure it's easy to use and navigate; fast; and has compelling, prominent calls to action.

Be Ready

Providing a fast response to requests for quotes is crucial to a successful electrical business. Make sure you have a smart system in place for seeing and responding to online leads quickly, which could include automated email responses. Another side of the coin is ensuring you have the staff needed to support new jobs; this might require an investment in a recruiting campaign to be more successful when hiring new technicians and support teams.

Widen Your Circle

Word of mouth and references from current clients will only take you so far. To take your electrical business to the next level, you'll need to reach new customers in a targeted, efficient way. The latest omni-channel advertising approaches allow you to hit the right prospects at the right time with the right message. This includes search, display, OTT, paid social and more.

Play the Long Game

In the electrical business, building relationships with general contractors to secure the first job takes time. Find and nurture these B2B leads with high-value gated content—such as ebooks, online calculators and other educational materials. After the initial form submission, you can use automated sales drip campaigns (via email) to stay top of mind and ultimately win the first job.

Build Your Brand

Brand building is crucial to longstanding success within the electrical business. Consumer and B2B clients who have heard your name or seen your brand before will be more likely to give you a first shot. Display, TV and radio are great brand-building channels that can now be razor-targeted to your ideal prospects. Finally, don't forget to monitor and manage your online reputation (reviews and ratings)!

Electrician Marketing Trends

Are you turned on to the latest marketing trends?

Electricians are going digital—and it's a must to keep the lights on for your business. But with steep customer acquisition costs, you'll want to be sure to work with a partner who can deliver real ROI.

Search ad CPC for home services keywords can exceed $40

The on-demand home services market size is expected to grow by $4.75 billion from 2021 to 2026

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Electrician Uses Digital Media to Meet Hiring Goals

In Phaze Electric was previously running PPC, SEO, and sponsored posts on two other business listing sites (with a previous partner) to hire new techs. CMG identified problems in the previous campaigns and set about correcting them, using email, PPC and SEO.

New Hires and Qualified Leads

The email campaign had great open rates, produced 19 qualified leads, and resulted in the hiring of two more technicians. The CMG efforts produced better results immediately in the area of PPC and SEO.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your electrical services business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your electrician marketing strategy in the right direction. Fill out the form to get started.

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Google Ads Partner
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graphical user interface, application, Word
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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.