Veterinary Marketing Strategies

Veterinary searches are often urgent, or at least time-sensitive. That means someone who searches online is often ready to pull the trigger quickly. Get in front of them first with a paid search campaign.

Don't forget your business profiles within the search engines. Your information should be accurate and complete—with business information and hours, reviews and even news and updates.

Happy clients are worth a lot—because they'll bring their pets (current and future) back again and again. Bolster this behavior by setting up automated email and text alerts (appointment reminders, checkup reminders, etc.).

Your website is like your digital front door. Is it clean, inviting and easy to get into? If need be, do some work to boost the experience and add convenient functionality—from appointment scheduling to bill pay. Use an experienced web development partner to help!

As mentioned, most people these days turn to search engines when on the hunt for specific products or services, and vet services are no different. Think through your SEO and SEM and pay close attention to website optimization, comprehensive business profiles and reviews, and paid search opportunities. This is an area where expert guidance pays off.

You can widen your circle beyond current patients with help from advanced digital media channels that deliver incredible targeting—even honing in on people who may have just taken in a new pet! Consider multiple channels, including paid social, search, display, connected TV and radio.

Even just one bad review can have lasting effects on your veterinary business. Make sure you have a plan in place to solicit, monitor and respond to all reviews to ensure your reputation stays golden.

Building a name for yourself in your community is an investment that pays dividends for years to come. Connected TV, OOH, radio and social advertising are all great channels to help boost awareness, trust and credibility.