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Veterinary Marketing Strategies

Tame Your 

How to Market Your Veterinary Business

Leverage these digital marketing tactics and watch business go wild.

Pets are bigger business than ever—and we've got the plan to help you bring your veterinary business to new heights. Let your business go to the dogs—in a good way. Let's explore!

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Leading veterinarians are embracing the digital marketing landscape.

"Overall Cox Media Group continues to exceed our expectations when it comes to customer service, performance, and overall growth on a digital level. The expertise of our Cox Media team is amazing and they are a true pleasure to work with. This past year our company has emerged our self into an attribution model - this model has opened our companies eyes to numerous opportunities, lessons, and ideas for the future. Without the Cox Media team we would not be where we are right now digitally."

Florida Vet (Multiple Locations)

331% increase in website goal completions and 20% increase in total revenue!

Marketing Quick Wins for Veterinarians

Bark up the right tree with these fast ideas.

For new to established veterinary businesses alike, taking business to the next level takes time. But these ideas can speed things up.

Appear in Their Searches

Veterinary searches are often urgent, or at least time-sensitive. That means someone who searches online is often ready to pull the trigger quickly. Get in front of them first with a paid search campaign.

Get Your Profiles Straight

Don't forget your business profiles within the search engines. Your information should be accurate and complete—with business information and hours, reviews and even news and updates.

Keep Them Coming Back

Happy clients are worth a lot—because they'll bring their pets (current and future) back again and again. Bolster this behavior by setting up automated email and text alerts (appointment reminders, checkup reminders, etc.).

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Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

A Step-By-Step Guide to Veterinary Marketing

This plan is a vet's best friend.

At your office it's all about the pets. Make marketing less of a chore with this step by step plan, and enlist expert partners to help take the load off.

Check Your Digital Front Door

Your website is like your digital front door. Is it clean, inviting and easy to get into? If need be, do some work to boost the experience and add convenient functionality—from appointment scheduling to bill pay. Use an experienced web development partner to help!

Put SEO in Focus

As mentioned, most people these days turn to search engines when on the hunt for specific products or services, and vet services are no different. Think through your SEO and SEM and pay close attention to website optimization, comprehensive business profiles and reviews, and paid search opportunities. This is an area where expert guidance pays off.

Keep the New Pet Pipeline Full

You can widen your circle beyond current patients with help from advanced digital media channels that deliver incredible targeting—even honing in on people who may have just taken in a new pet! Consider multiple channels, including paid social, search, display, connected TV and radio.

Keep an Eye on Reviews

Even just one bad review can have lasting effects on your veterinary business. Make sure you have a plan in place to solicit, monitor and respond to all reviews to ensure your reputation stays golden.

Give Your Brand a Boost

Building a name for yourself in your community is an investment that pays dividends for years to come. Connected TV, OOH, radio and social advertising are all great channels to help boost awareness, trust and credibility.

Veterinary Marketing Trends

These ideas will keep you ahead of the pack.

Pets are bigger business than ever. But the shortage of veterinary employees is putting the crunch on the industry. Using technology in-office and as a way to communicate/market to clients is a vital time-saver.

Total expenditures on pets have doubled since 2016 (from $66 to $123 billion)

60% of animal health companies didn't reach their hiring goals in 2022

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Get FREE Custom Insights

We have inside information on the audience and market trends affecting your veterinary business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your veterinary marketing strategy in the right direction. Fill out the form to get started.

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Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.