Ophthalmology Marketing Strategies

Success is Clear
With This Plan

How to Market Your Solar Ophthalmology Practice

We've got a vision for digital marketing success.

For eye doctors, digital marketing is a must. In fact, most people start online when looking for an ophthalmologist. A solid strategy—and an experienced partner—can put you ahead of the curve. Let's take a look!

Help Them Find You

When people have a need for a new eye doctor, they're likely to start online. So for your practice, success comes down to search. A local paid search campaign is a great place to start—with help from an experienced partner.

Get Your Search Profile in Order

Speaking of search, it's crucial to make sure your business profile on search engines is accurate and complete. This includes your business information and hours, reviews and even news and updates.

Keep Your Current Patients Coming Back

Eye care is an ongoing healthcare need—so you have the opportunity to leverage current patients to strengthen business. Set up an automated email and text program to deliver reminders and stay top of mind.

Suggested Services

SEO + PPC + SEM + OTT

Primary Key Performance Indicator

Form Fills + Phone Calls

Recommended Time Frame

9 Months

Take a Look at Your Site

The first thing your patients see of you is likely your website. It should be clear, modern and easy to use—bonus points for convenient functionality like appointment scheduling tools or patient account dashboards. Don't be hesitant to ask an expert for help in this department.

Put SEO in Focus

Search engines are an incredible source of new patients, but only if you're successful with your SEO and SEM approach. This includes optimized website content, comprehensive business profiles and reviews, and even paid search campaigns for an added boost.

Widen Your Reach

Today's digital media channels offer incredible targeting—from location-specific to intent-based, you'll see more bang for your buck when advertising your practice. Consider a multichannel approach with paid social, search, display and even connected TV and radio.

Keep Your Reputation Healthy

A single negative patient review can hurt your practice for years to come. So you'll want a plan in place to monitor and manage online reviews, and solicit new ones from customers immediately after their appointments (through automated email and SMS, for example).

Don't forget Brand Building

Investing in brand building—through OOH, connected TV, radio and social advertising in your local area—will not only help your practice become more well known, it can help boost trust and credibility with prospective new patients.

Ophthalmology Marketing Trends

Have you seen these buzzworthy trends?

No segment of healthcare is immune from tech evolution and ophthalmology is certainly included. Beyond the changes to your tools, techniques and practice, the way you communicate and market to patients must also change.

71% of patients use online reviews as the very first step to finding a new practice/doctor

90 percent of patients who used any type of digital health tool rated their experience as good

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your ophthalmology business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your ophthalmology marketing strategy in the right direction. Fill out the form to get started.