Home Healthcare Marketing Strategies

If prospects don't get a home healthcare recommendation through word of mouth, their next move will be to search online. Make sure you show up at the top of their search with a paid search campaign. An experienced partner can help you nail it.

Reputation and reviews are everything in home healthcare—where people are trusting you with the care of their loved ones. As a first step, get your online ratings in check, and enlist an expert partner to help, if need be.

If people are leveraging home healthcare for the first time, they may have questions. You can share opinions, advice and resources on your social channels to position yourself as a thought leader and credible brand in the space.

You can bet that prospective clients who are seeking your services will vett you thoroughly online. This includes browsing your website before they ever pick up the phone to call. Make sure it's functional, easy to navigate and accurately represents your company's value.

As mentioned, search is an important part of any modern marketing plan, but particularly for home healthcare—a service that your prospects may never have needed in their lives before. They'll be seeking answers to questions, reviews on all of their local options and more. With good SEO (and paid search) you can be the first to deliver that information—and more likely to win their business.

Home healthcare needs will come and go, so it's crucial to keep a steady flow of new patients to maintain a successful business. Do this with hyper-targeted, cost-efficient advertising channels—from search and social to display and connected TV. Enlist a pro to help you get things right.

Brand reputation is everything in the home healthcare industry. Part of this is the aforementioned reputation management; the other part is using various advertising channels to get your name out there and boost credibility. Local radio, connected TV, social and display are all good brand-building media to try.

The cost of acquiring a new customer can start to creep up quickly. This is where a solid, multi touch attribution strategy comes in. This will help you identify not only which channels are working well, but also how all channels are working together to drive results. Work with an expert partner who knows how to set up and translate analytics to deliver the true, full picture.