Dental Marketing Strategies
This Marketing Plan Sparkles
How to Market Your Dental Practice
These smart digital marketing strategies will have you smiling.
Dental practices are complex businesses—and marketing is just one piece of the equation. But when the competition is fierce, getting new patients through the door is crucial. You'll need the perfect marketing mix to keep business flowing. Let's take a look!
Leading dental practices are embracing the digital marketing landscape.
"We always feel like we can call on them, any time of day. They're a huge resource in the ever-changing digital landscape."
Dental Practice in San Antonio
"We just found that overtime our calls dramatically increased, in fact more than doubled than what we got before."
Dental Practice in Tampa
Marketing Quick Wins for Dental Practices
Get to the root of success faster with these starter tactics.
Building a successful dental practice takes time. But these ideas offer low-hanging fruit to get things moving.
Be There When They're Looking
When it comes to dental work, getting a new patient through the door could come down to a single internet search. A quick way to come out on top here is to implement strong local paid search campaigns with help from an expert partner.
Get Reviews in Order
You won't want to go too strong into your marketing investment until you know your online reputation is solid—and you have a strategy to bolster it. Address negative comments, solicit new ones from satisfied patients, and work with an expert to help get things in order, if need be.
Keep Your Current Patients Coming Back
Dentistry is an important recurring healthcare need—make sure your patients know it! Set up an automated email and text program to deliver appointment and "time for a cleaning/checkup" reminders.
Suggested Services
SEO + PPC + SEM + OTT
Primary Key Performance Indicator
Form Fills + Phone Calls
Recommended Time Frame
9 Months
A Step-By-Step Guide to Dental Marketing
Keep a healthy patient flow with these 5 steps.
With this strategic plan in place, you can take the stress out of marketing and focus on what matters—patient care.
Get Your Website in Order
Your website is like your digital front door—and usually the first impression prospective patients get of your business. In addition to making sure it's modern, functional and easy to navigate, you might also consider online scheduling options for simple things like cleanings or checkups. You'll also want to ensure your business profile on various search engines is correct and fully fleshed-out.
Work on Local SEO & SEM
Location-specific/local marketing is one of the most important tactics in a dentist's arsenal. When customers search for dentists in their area, you'll want to make sure you appear at or near the top. This is possible through a smart mix of SEO and paid search efforts; but keep in mind, getting this right in a competitive segment like dentistry requires guidance from expert partners.
Show it on Social
Certain types of dentistry services—especially cosmetic—lend themselves to social media marketing. Show off beautiful "before and after" smiles and consider social media campaigns (organic and paid) to widen your reach and gain new followers.
Care For Your Brand
The more you build familiarity around your name in the local community, the easier it will be to gain new patients. Connected TV, radio, social and OOH are great brand-focused channels to do just that. This helps spark instant trust and credibility if/when prospects come across your name in their search for a new dentist.
Keep Your Reputation Healthy
A single negative patient review can hurt your practice for years to come. So you'll want a plan in place to monitor and manage online reviews, and solicit new ones from customers immediately after their appointments (through automated email and SMS, for example).
Dental Industry Trends
Drill down into the issues affecting the dental industry.
From 3D printed teeth to tele-dental, technology is transforming the dental industry. Marketing tech is changing things too.
71% of patients use online reviews as the very first step to finding a new practice/doctor
90 percent of patients who used any type of digital health tool rated their experience as good
Dentist's Leads Double
A prominent dental practice in Tampa needed a cohesive brand and marketing strategy with impactful messaging. The CMG team conducted a brand/marketing strategy workshop, followed by a strong, comprehensive marketing recommendation that included responsive website redesign, SEO, blogs and native, PPC, retargeting, display, and social advertising.
New Sales Goal of $800,000
The overall strategy in this campaign led to the client's phone call leads being doubled. The practice set new patient revenue records after being in business for 35 years. In fact, they have set a new sales goal of $800,000 per month. Most importantly, the client's marketing success has contributed to their bottom line and ability to expand to a second location.
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your dental practice.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your dental marketing strategy in the right direction. Fill out the form to get started.
