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Restaurant Franchise Marketing Strategies

Hungry for 
More Customers?

How to Market Your Restaurant Franchise Business

We'll dish on the marketing strategies that have real impact

The restaurant business is not for the faint of heart—including for franchisees! But when you find the right marketing mix, the recipe for success is in reach. Let's dig in!

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Leading restaraunt franchisees are embracing the digital marketing landscape.

"Our business saw sales increase 12% year over year in the first 30 days! In addition, Lee's franchise owners to the South and Northeast saw residual value from the promotion and are interested in starting their own campaigns."

Fast Food Franchise

Marketing Quick Wins for Restaurant Franchises

Heat things up fast with these ideas.

It takes time to build your restaurant business—even as a franchisee. These quick wins will get you traction.

Catch Them When They're Hungry

When it's time for a quick, last-minute dinner out, many turn to a local restaurant franchise. But if you don't pop in their search, you might lose out. Get a paid search campaign running quickly to snag more business.

Spruce Up Your Social

Your corporate owner no doubt has a national social presence. But if you have the leeway to build your own, it's a surefire way to boost business. Put those dishes on display!

Work on Your Reputation

Restaurant franchises get fast reputations in their area—for better or worse. How is yours? If it needs work, consult an expert agency that can provide strategies to help clean things up.

Suggested Services

SEO, Reputation Management, GeoFenced Display, CRO

Primary Key Performance Indicator

Walk-ins, reservations, Click for Directions

Recommended Time Frame

12 Months

A Step-By-Step Guide to Restaurant Franchisee Marketing

Here's your 5-step recipe for success.

Corporate marketing efforts leaving you hungry for more? Go beyond the baseline with this powerful plan.

Check Your Listings

While you may not have any control over corporate websites, mobile apps and other digital tools, there are things you can do to control your local web presence. Check your location pages and other local listings to ensure the information is correct, up-to-date and optimized as much as possible for the search engines (see Step 2!).

Stay on the Map

When customers search for local restaurants, you'll want to be at the top! That comes with a mix of the aforementioned paid search AND SEO efforts. This step takes a pro partner if you hope to be successful in the uber-competitive restaurant industry.

Bait Them In

Chances are, your franchise's corporate segment has a variety of specials, offers and programs you can participate in to drum up more business—and keep diners coming back for more. Opt-in to these programs—and advertise them locally through paid search, radio, TV and other channels—to keep your franchise location at the top.

Serve Up Satisfaction

Being in the service industry, you understand the importance of a happy customer. But if you've had issues in the past with online reviews, you might want to seek out a partner who can recommend strategies to help you clean up your local reputation.

Be Known in Your Backyard 

Let corporate take care of branding on a national or regional level. Meanwhile, you can focus on branding in your own backyard! That means a good mix of connected TV, radio, OOH and other channels to make sure your restaurant franchise is a household name in your town.

Restaurant Franchise Marketing Trends

See What's Cooking in the Business With These Trends

Franchise landscape trends highlight the need to focus heavily on building brands locally and regionally. Even if your restaurant franchise is going national, you'll likely need a local or regional approach as well.

Over 80% franchises are local or regional

300 companies start franchising every year (on average)

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A wing franchise averaged 1,000 visits a day as a result of a multi-channel campaign that spanned over 3 weeks to promote March Madness.

200% visitation lift

This increase in visits resulted in a 200% visitation lift!

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your restaurant franchise business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your restaurant franchise marketing strategy in the right direction. Fill out the form to get started.

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Google Ads Partner
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optimize 360 logo
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logo, company name
graphical user interface, application, Word
logo, company name
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When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.