Data Analytics Trends 

In the dynamic world of digital marketing, understanding user statistics is paramount for crafting effective advertising strategies. As businesses seek to connect with their target audiences, platforms like Facebook and...

The importance of data analytics isn't lost on most businesses. One study by EY found that 93% of companies plan to continue to increase investments in data and analytics. The tool of choice for many is Google...

Google Analytics (GA) is a powerful tool that allows you to get a detailed look into what's going on with your website. Because GA insights are so precise, you can learn and understand the behavior of those visiting...

Whether you're delving into the world of marketing metrics for the first time, or you're hoping to improve your current performance monitoring strategy, understanding marketing analytics jargon is crucial....

If you're investing in digital marketing, small business data analytics should be top of mind as you link efforts like content, social media, ads and email to realize a return on your investment. According to research...

It makes sense that business owners and even some marketers would mix up the roles of marketing analytics and attribution. They essentially represent two sides of the same coin and can be used to generate insights on...