Advertising Platforms Trends 

There are over 9.7 billion emails sent everyday in the United States and if you're like me, you swear they all made their way to your inbox. With the heavy email traffic, the stakes for failing to stand out have never...

Every few years we see news of a message in a bottle sent out decades earlier finally reaching a recipient on some distant shore. We may not know who the sender is and the sender never knew if anyone would see the...

If your business has been on the fence about streaming TV ads, now's the time to jump in. Amazon Ads just formed two powerhouse partnerships—one with Roku, and another with Disney—and together,...

It might be hard to remember now, but back in 2009, the Old Spice brand was fading into retirement. Its customer base was, like the name, old, and shrinking. But then, with a single absurdist Super Bowl ad that spoke...

Summer is in full swing once again. You can smell the familiar sweet & smoky scents of barbecues and hear the fireworks thundering in the distance. As adults watching summer slip into fall, we're reminded of some...

Digital marketing used to be much simpler. You designed an ad, posted it on a few sites, and it worked its magic! In today's landscape, new platforms are emerging left and right, almost as quickly as trends do. This makes...