Targeted Advertising Trends

Streaming Just Leveled Up: What Amazon’s New Deals with Roku & Disney Mean for Your Brand
If your business has been on the fence about streaming TV ads, now's the time to jump in.
Amazon Ads just formed two powerhouse partnerships—one with Roku, and another with Disney—and together,...
June 26, 2025

On Track to Hit Your Q3 Goals? Review CMG's Mid-Year Campaign Optimization Cheat Sheet
Digital marketing used to be much simpler. You designed an ad, posted it on a few sites, and it worked its magic! In today's landscape, new platforms are emerging left and right, almost as quickly as trends do. This makes...
June 06, 2025

How to Choose the Right Marketing Partner
Maybe some missed goals have led to revenue shortfalls or you want to find a way to stretch your budget to its maximum extent. In these business-defining moments, the assistance of a marketing partner can be the...
May 27, 2025

Your Year-Round Promotional Calendar Cheat Sheet
Have you ever noticed how some businesses never seem to have a lull in clientele? No matter the time of year, they always have a steady stream of customers entering and exiting their doors. Ever thought about how they...
April 18, 2025

Upper vs. Lower Funnel Marketing - Examples And Tips
Are your marketing efforts guiding people towards your products and services and no one else's? Some marketing efforts raise the public's awareness of a brand. Other efforts keep customers coming back and buying. But if...
November 14, 2024

How Much Does Billboard Advertising Cost?
Great advertising campaigns are all about delivering the right message at the right times to drive someone to action. Critically, great advertising means reaching a target customer multiple times, with recent research...
June 05, 2024