Targeted Advertising Trends 

Your Year-Round Promotional Calendar Cheatsheet Have you ever noticed how some businesses never seem to have a lull in clientele? No matter the time of year, they always have a steady stream of customers entering and...

Are your marketing efforts guiding people towards your products and services and no one else's? Some marketing efforts raise the public's awareness of a brand. Other efforts keep customers coming back and buying. But if...

Great advertising campaigns are all about delivering the right message at the right times to drive someone to action. Critically, great advertising means reaching a target customer multiple times, with recent research...

The average American moves 11.7 times in their lifetime. That's a lot of cardboard boxes and packing tape. Needless to say, the moving company business is here to stay. There's a reason chambers of commerce put together...

As a small business owner, you understand the importance of repeat customers. Occasional customers are great, but repeat customers spend more and are far cheaper to retain than new customers are to recruit. When times get...

You don't want to reach just any customer. You want to build relationships with the people who will become brand loyalists because your products or services suit them perfectly. You can find your target customer by honing...