Targeted Advertising Trends
How to grow customer loyalty
As a small business owner, you understand the importance of repeat customers. Occasional customers are great, but repeat customers spend more and are far cheaper to retain than new customers are to recruit. When times get...
September 19, 2022
Finding Your Target Customer: Top Tips of the Year
You don't want to reach just any customer. You want to build relationships with the people who will become brand loyalists because your products or services suit them perfectly. You can find your target customer by honing...
November 20, 2018
Making Customer Experience a Cornerstone of Your Marketing Strategy
Expectations have never been higher. Thanks to innovative technology and increased competition, people understand that a better customer experience is available to them — and they're willing to look for the brands...
October 09, 2017
Increase Customer Lifetime Value by Shifting Your Focus
In the broadest sense, the goal of marketing is to connect customers with products and brands that will improve their lives. In the past, marketers have used a variety of media to cast a wide net, hoping that customers...
August 09, 2017
How Facebook Custom Audience Targeting Is Changing the Game
Facebook has become a massive part the digital marketing landscape in recent years, thanks largely to its programmatic interface, high level of scalability and, perhaps most importantly, its cost-effectiveness....
June 23, 2016