Search Engine Marketing Trends 

Regardless of whether you've made local mobile search a priority in the past, one thing is clear: Your customers have become big fans of local search results, and they are forcing businesses to follow suit. According...

Search engine marketing (SEM) may sound like a simple concept, but with the ever-evolving world of changing algorithms, enhancing search engine results pages and the increasing focus on local and social results, this...

One of the biggest reasons why small and midsize local businesses have shied away from search engine marketing (SEM) in recent years is due to the growth of social media marketing. Facebook in particular has been a...

It's no secret that consumers are increasingly tied to their mobile devices, and while some business owners may look at this trend and shake their heads, thinking that this movement toward digital spells eventual doom for...

Crafting a search engine marketing (SEM) campaign can be quite the arduous task. You have to consider who you're targeting, whether you're selling an individual product or the business itself and, of course, how...

In order for your company to be as successful as possible, you must constantly strive to improve your search engine rankings. By doing so, you can expand your reach and increase your traffic. Google and other search...